our blog
Post-Holiday Marketing Strategies
Dec 27 2021
Marketing Trends to Look Out for in 2022
Dec 21 2021
Meet Alexa, our graphic designer and jr. account manager!
Oct 20 2021
How to Allocate Your Marketing Budget
Sep 28 2021
Grova Creative Takes Home Best of Show at the Angel Awards
Sep 21 2021
How to Create a Memorable Slogan
Sep 15 2021
Social Commerce is Taking Over!
Sep 13 2021
How to Implement Customer Appreciation in Your Marketing Strategy
Sep 10 2021
How to Use Storytelling in Your Marketing Efforts
Sep 01 2021
Digital vs. Print Advertising
Aug 25 2021
Dec 27 2021
Post-Holiday Marketing Strategies
The holiday season is the highest spending period of the year. According to allcreditunion, Americans planned to spend $997 this year. Therefore, January is a slower month for consumer spending. Not only because of the debt many consumers acquire over the holiday season but also because of new year financial resolutions. So you’re probably wondering, […]
Dec 21 2021
Marketing Trends to Look Out for in 2022
The world can’t go through something as disruptive as a yearlong (and counting) global pandemic without some significant changes. Marketers have had to pivot throughout 2020 and 2021 to meet the newfound needs of consumers. Now, we are wondering which direction to take in 2022. Everything comes down to one question: in 2022, will people […]
Oct 20 2021
Meet Alexa, our graphic designer and jr. account manager!
She is a Tallahassee native and a graduate of Florida State University where she earned her B.A. in Studio Art. In her free time, you can find her hanging out with friends and family, watching a crime documentary, or taking ~way~ too many pictures of her pets. When not in Tallahassee, she loves to travel […]
Sep 28 2021
How to Allocate Your Marketing Budget
Marketing is an enjoyable and creative way to build a relationship with your customers. Although dreaming up executions, taglines, and unique campaign ideas can be loads of fun, you can’t start without crunching numbers. Carefully and strategically allocating your marketing budget will ensure you stay within the confines of what you intend to spend. Since […]
Sep 21 2021
Grova Creative Takes Home Best of Show at the Angel Awards
Our team at Grova Creative couldn’t be more thrilled about our wins for our “#ThisMessageMatters” public service campaign at The Angel Awards. The Angel Awards is a show hosted by the American Advertising Federation Fourth District to highlight the best in public service advertising throughout the state of Florida and the Caribbean. In addition to […]
Sep 15 2021
How to Create a Memorable Slogan
Creating a memorable slogan is one of the most challenging aspects of creating a brand. However, a good slogan is crucial because it communicates your brand’s tone of voice and determines the visual elements of your brand. Therefore, taking the time and effort to carefully craft a unique slogan that fits your brand identity is […]
Sep 13 2021
Social Commerce is Taking Over!
Have you noticed the section of your Instagram entirely dedicated to shopping? It popped up just a few months ago to appeal to the increasing and efficient use of social commerce, defined as the process of selling products directly on a social media platform. Social commerce has proven to be incredibly efficient at increasing sales […]
Sep 10 2021
How to Implement Customer Appreciation in Your Marketing Strategy
Similar to how everyone remembers the restaurant with the caring, compassionate, and attentive staff, everyone also remembers the restaurant that messed up the order and forgot the side of ketchup. Small acts of kindness go a long way. They make your brand more memorable and will keep your consumers coming back. All it requires is […]
Sep 01 2021
How to Use Storytelling in Your Marketing Efforts
Which statement is more memorable to you? Grova began when our CEO, Giavona Williams, decided to stop listening to the people in her life who told her she would not succeed as a black female business owner. Now, she has proven them wrong and has used her passion for graphic design and marketing to help […]
Aug 25 2021
Digital vs. Print Advertising
In today’s digital world driven by social media and the internet, it’s hard for some people to believe in the usefulness of print advertising. Print, however, can add a unique personal touch and build trust within your consumers. In contrast, digital advertising is pretty over-flooded. Therefore, using it means you’re less likely to stand out […]
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