our blog
How Meta Shifted the Attention Economy Away From Google & How it Should Reshape Your Content Strategy
May 27 2026
Meet Hann, Our Social Media Coordinator!
Mar 30 2026
The Women Behind the Work at Grova Creative
Mar 23 2026
Why Nostalgia Marketing in Super Bowl Ads is so Effective
Mar 03 2026
Seven Shiny Wins: Grova at the 2026 AAF-North Central Florida Awards
Feb 20 2026
The Rise of Micro-Influencer Marketing
Feb 11 2026
Grova Creative Strikes Gold at The Angel Awards
Dec 03 2025
Inspiration is Everywhere: Adobe Max 2025
Nov 21 2025
Creative Machines & Bass Queens: Adobe Max 2025
Nov 14 2025
Courtney’s First Adobe MAX
Nov 10 2025
May 27 2026
How Meta Shifted the Attention Economy Away From Google & How it Should Reshape Your Content Strategy
Meta just accomplished the unthinkable, and if you’re not paying attention, you may be missing out on valuable opportunities for your owned audience strategy. For the first time, Meta outpaced Google in ad revenue in Q1. To be precise, they are poised to pull in an additional $4 billion, marking a major turning point in […]
Mar 30 2026
Meet Hann, Our Social Media Coordinator!
Hi! My name is Hannah Vossler, and I am the new social media coordinator here at Grova Creative! I am so excited to join such an amazing and supportive team while I get my first real taste of this creative industry. As a 2004 baby, I’ve been around technology nearly my entire life, so learning […]
Mar 23 2026
The Women Behind the Work at Grova Creative
The most beautiful gardens take planning, consistent attention, and plenty of hard work; they don’t happen on their own, and they don’t happen overnight. Here in the grove, we grow brands from seeds of inspiration, carefully tending and nurturing them until we have a stunning arrangement to offer our clients. Once the groundwork is laid, […]
Mar 03 2026
Why Nostalgia Marketing in Super Bowl Ads is so Effective
Every year, millions in the U.S. and abroad tune into the culmination of the NFL season. The Super Bowl draws a prolific viewership in over 195 countries. As a result, it is one of the most profitable events for advertisers who are willing to pony up for a spot at the table. Brands pour millions […]
Feb 20 2026
Seven Shiny Wins: Grova at the 2026 AAF-North Central Florida Awards
We are excited to share the news that Grova Creative brought home seven awards (5 Silver ADDYs and 2 Gold ADDYs) from the 2026 American Advertising Awards for AAF-North Central Florida! It’s an honor to be recognized alongside so many talented creatives in our region and to celebrate the work happening across Florida and the […]
Feb 11 2026
The Rise of Micro-Influencer Marketing
Once upon a time, before Myspace was even a twinkle in Tom’s eye, we relied on celebrities to tell us which running shoes would give us the best lift. Should I Just Do It like Jordan, or Pump Up and Air Out with Rodman? If you couldn’t decide, tuning into an episode of The Fresh […]
Dec 03 2025
Grova Creative Strikes Gold at The Angel Awards
We’re excited to share that Grova Creative brought home three Gold Angel Awards this year from the American Advertising Federation Fourth District’s Angel Awards, which honor the best in public service advertising across Florida and the Caribbean. Our Golds recognized work that blends strategy, storytelling, and community impact: Jamaur Law Foundation Rebrand Campaign – Gold, […]
Nov 21 2025
Inspiration is Everywhere: Adobe Max 2025
There is truly nothing like the world’s largest creativity conference, Adobe Max. Some may assume that Adobe Max is strictly for designers, artists, and creators, but it actually caters to a wide range of creatives and facets of business. As an account manager at a creative agency, I left feeling excited about the future and […]
Nov 14 2025
Creative Machines & Bass Queens: Adobe Max 2025
Another MAX has come and gone, and I’m holding onto that Adobe-infused magic with all my might. This October, I had the pleasure of attending my second Adobe MAX, and I can’t overstate just how impressed I am with the rapidly improving features Adobe continues to introduce to the world. Along with that, it is […]
Nov 10 2025
Courtney’s First Adobe MAX
What do 10,000 people and I have in common? Well, on the week of October 28th-30th, creatives from all over the world arrived in the city of Los Angeles to attend the much-anticipated annual conference, Adobe MAX. With this being my first Adobe conference and first time touching California soil, it felt as if Mother […]
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