our blog
The Power of Copywriting
Sep 17 2020
How to Improve Your Email Marketing
Sep 08 2020
Why Your Brand Should Consider Voice Marketing
Sep 01 2020
How to build your brand from the ground up
Aug 27 2020
Instagram Just Got Reel (or Did It?)
Aug 18 2020
What is influencer marketing?
Aug 11 2020
What is Cause Marketing?
Aug 06 2020
Auditing the Quality of your Brand’s Content
Jul 28 2020
The Power of Everlasting Content
Jul 22 2020
The Effects of Marketing Post-COVID-19
Jul 16 2020
Sep 17 2020
The Power of Copywriting
In short, “copywriting” is the general use of writing for advertising and marketing purposes. The product, referred to as “copy,” can exist anywhere from an email, to a press release, to a billboard, to a commercial script, etc. Copy is essentially the words, the textual embodiment of a brand, through which you’ll discover its voice […]
Sep 08 2020
How to Improve Your Email Marketing
Email marketing is exactly what its name implies: it’s marketing via email, but it provides a more direct, individualized approach. Its popularity and applicability to brands have skyrocketed ever since the pandemic gave way to digital channels, becoming the central forms of communication. However, just like the overall digital media space, specifically within the social […]
Sep 01 2020
Why Your Brand Should Consider Voice Marketing
First of all, you might be wondering, what is voice marketing? As its name implies, it’s the implementation of voice into your marketing, but it’s slightly more layered than that. Voice marketing can involve tone, podcasts, sound, etc. It also consists of a strategy for reaching your target audience through the use of voice-enabled devices. […]
Aug 27 2020
How to build your brand from the ground up
Unless you want your business to remain unnoticed, branding is an essential component of your company’s continuous growth. You must build your brand correctly. Your brand is the identity that you eventually become accustomed to. Your company’s brand differentiates itself from the other brands among the industry’s noise. Companies like Nike have put so much […]
Aug 18 2020
Instagram Just Got Reel (or Did It?)
Every day, we see social media platforms begin to mimic one another in some capacity (come on, we know it’s true). It’s the same natural tendency that occurs when numerous different brands compete within the same sector of the marketplace. They all try to outshine one another while still remaining on par with the same […]
Aug 11 2020
What is influencer marketing?
In-flu-en-cer: perhaps among the most commonly used terminology in the social media world, particularly throughout the last few years. In recent years, public figures of all walks of life have become part of a network in which their career is derived from their social media presence. They promote products, services, ideas, and other messages on […]
Aug 06 2020
What is Cause Marketing?
We live in an age in which big businesses and corporations feel pressure to uphold a certain level of social responsibility, rightfully so. These large enterprises have built such successful empires. They choose to give back and use their resources for societal good—this is where cause marketing comes into play. Cause marketing, or cause-related marketing, […]
Jul 28 2020
Auditing the Quality of your Brand’s Content
Creating compelling and useful content is one of the primary goals of a brand. Content, whether in the form of an article, a billboard, or an Instagram story, serves as a tangible (or intangible) byproduct of that brand. Content embodies your brand’s values, personality, purpose, etc. We treat brands like people so that we can […]
Jul 22 2020
The Power of Everlasting Content
Content creators alike all ask themselves many of the same questions: How long will this content I’m putting out remain relevant? Will people even click on it and interact with it? Do people care? Will it be relevant next week, or even factually correct next week? If there is one overarching, entirely valid and universal concern, […]
Jul 16 2020
The Effects of Marketing Post-COVID-19
I’m sure we don’t need to back up our blanket claim that the world will never be the same after this devastating period of COVID-19. We can all agree that everything will be different in some way, shape, or form. And because marketing virtually affects everything, and because everything affects marketing, that industry will be […]
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