our blog
Building a Brand Voice That Resonates Across Generations
Nov 08 2024
Ethical Considerations in AI-Powered Marketing
Oct 16 2024
Meet Kiersten, Grova’s new marketing and communications intern!
Sep 20 2024
Best Practices for Creating Short-Form Content
Sep 10 2024
Meet Addyson, our social media coordinator!
Aug 25 2024
Strategies for Using AI and AR In Digital Marketing
Aug 11 2024
Grova Takes Home 4 Silver Awards at the 2024 District 4 ADDYs
Apr 29 2024
Ways to Improve Your Instagram Reel Strategy in 2024
Mar 21 2024
Grova Takes Home 1 Best of Category (Logo Design), 2 Judge’s Choice, 4 Gold, and 3 Silver Awards
Feb 29 2024
Adobe Max 2023 Recap: Social Media Track
Dec 22 2023
Nov 08 2024
Building a Brand Voice That Resonates Across Generations
Crafting a brand voice that resonates across generations is no longer optional– it’s essential to a company’s long-term success. Brands need to speak to Baby Boomers, Gen X, Millennials, Gen Z, and now Generation Alpha, with each showcasing unique preferences and expectations. However, maintaining authenticity for diverse age groups can be tricky. Here’s how to […]
Oct 16 2024
Ethical Considerations in AI-Powered Marketing
For the past few years, artificial intelligence has taken over the business world, in nearly every industry, from sports and entertainment to education. When looking at the marketing industry in particular, AI has changed typical operations, offering brands new ways to connect with consumers. While this technological advancement is great for productivity, with great power […]
Sep 20 2024
Meet Kiersten, Grova’s new marketing and communications intern!
She is a South Florida native and senior at Florida State University, where she is pursuing her B.S. in Marketing. In her free time, you can find her hanging out with friends and family, scrolling mindlessly on Tiktok, getting dressed up and trying new restaurants, or going for a calming night drive. When not in […]
Sep 10 2024
Best Practices for Creating Short-Form Content
Anyone in the advertising/marketing world will tell you that video is and has been the most lucrative superpower in digital marketing and social media – particularly short-form video content. As our technology has gotten speedier, so have our attention spans. Creating high-performing short-form content requires understanding the different algorithms within each social platform, knowing your […]
Aug 25 2024
Meet Addyson, our social media coordinator!
Hi, I’m Addyson, and I’m thrilled to join Grova Creative as the new Social Media Coordinator! It’s an honor to Grow with Grova, especially at an agency that truly aligns with my values. With a strong background in social media—my friends even call me “Gen Z fluent”—I’m passionate about harnessing the power of social platforms […]
Aug 11 2024
Strategies for Using AI and AR In Digital Marketing
Implementing artificial intelligence (AI) and augmented reality (AR) into your digital marketing can significantly enhance the effectiveness of your campaigns, improve customer experiences, and streamline operations. Both of these methods are the way of the future, and it would be a disservice to ignore how impactful they can be for your business’s growth. Here are […]
Apr 29 2024
Grova Takes Home 4 Silver Awards at the 2024 District 4 ADDYs
Our team of advertising and creative professionals was thrilled to learn that we have been awarded four Silver awards at the 2024 American Advertising Awards for District 4 for our work on various projects with TLH Reckoning and Tallahassee Bike Fest! TLH Reckoning, Tallahassee’s first-ever women’s pre-pro team, placed their trust in us to create […]
Mar 21 2024
Ways to Improve Your Instagram Reel Strategy in 2024
In many areas of life, we often find ourselves doing too much and ultimately realizing that “less is more,” valuing quality over quantity. This same mantra applies to your brand’s content creation, especially if yours puts out Instagram reel videos. At a time when the fate of TikTok’s presence in the United States is at […]
Feb 29 2024
Grova Takes Home 1 Best of Category (Logo Design), 2 Judge’s Choice, 4 Gold, and 3 Silver Awards
Grova Creative is humbled and grateful beyond measure to be a recipient of ten awards (four gold, three silver, two Judge’s Choice, & one Best of Category for Logo Design) at the 2024 American Advertising Awards for North Central Florida! The Advertising Federation of North Central Florida is a local chapter of AAF-D4, which represents […]
Dec 22 2023
Adobe Max 2023 Recap: Social Media Track
Adobe Max is the type of event that leaves you exhausted but so full of creativity you could burst. I’ll admit I’m a bit late to write this recap, as this took place in early October, but I’ve been looking forward to reflecting on my experience since I returned to reality. Thanks to my stellar […]
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