our blog
Grova Celebrates Five Years in Business!
Jul 09 2021
Paid Social Media vs. Organic Social Media Strategies
Jun 29 2021
Reflecting on last year’s BLM movement: How to fight for social change as a brand
Jun 24 2021
The Rise of Brand Partnerships
Jun 10 2021
Should Your Brand Consider Out of Home Advertising?
Jun 02 2021
Grova Takes Home 2 Silver Awards at the 2021 District 4 ADDYs
May 12 2021
How to Advertise Post-Pandemic
Apr 21 2021
Why Your Brand Needs a Mission Statement
Apr 16 2021
Perform Focus Groups Before Launching Your Brand or Service
Mar 30 2021
How to Choose the Right Color Palette for Your Brand
Mar 10 2021
Jul 09 2021
Grova Celebrates Five Years in Business!
Grova was officially born five years ago in July. It’s our GrovaVersary! It feels unreal to reminisce on the many campaigns, designs, and strategies we’ve created over the years. This journey has been nothing short of an incredible experience, and it’s all thanks to our village. Without our clients who believe in and trust our […]
Jun 29 2021
Paid Social Media vs. Organic Social Media Strategies
As social media marketing strategies continue to evolve, many brands have learned to use a hybrid strategy of paid and organic posts to reach large audiences and engage their target market. Let’s explore paid social vs. organic social media and why brands like to use a combination of both. What’s the difference between paid […]
Jun 24 2021
Reflecting on last year’s BLM movement: How to fight for social change as a brand
As we reflect on the events that sparked the Black Lives Matter movement just over a year ago, it’s crucial to recognize the importance of continuing to be advocates for social change, not just in the heat of the moment but always. If the events of 2020 showed anything, it’s that brands with a platform […]
Jun 10 2021
The Rise of Brand Partnerships
From ice cream-inspired Ben and Jerry’s Nike sneakers to avocado-shaped beauty sponges to pink and green Lady Gaga Oreos to the new BTS McDonalds meal, brand partnerships have been super popular lately. What is it about these collaborations that excite us so much? Simply put, consumers love to see two of their favorite brands collide […]
Jun 02 2021
Should Your Brand Consider Out of Home Advertising?
Out of home advertising (OOH) includes any form of advertisement that is found outside of a consumer’s home. They differ from your regular digital campaigns in that they offer different purposes and yield different results. But how can you know if OOH advertising is right for your brand? You have to understand what your marketing […]
May 12 2021
Grova Takes Home 2 Silver Awards at the 2021 District 4 ADDYs
Our team of advertising and creative professionals was ecstatic to hear that we won two Silver District 4 American Advertising Awards for our #ThisMessageMatters Campaign. This campaign did much more than fulfill us creatively. It allowed us to fight for a relevant and significant cause and help enhance the social climate for minority groups. We […]
Apr 21 2021
How to Advertise Post-Pandemic
It’s no secret that everyone must be exhausted from reading articles upon articles about COVID-19 and the way it has affected our society. However, during a time where a post-pandemic world is becoming foreseeable, we need to take a step back and realize the faults we had pre-pandemic to become better marketers in the future. […]
Apr 16 2021
Why Your Brand Needs a Mission Statement
A mission statement is a reflection of your brand goals, values, and philosophies. Although a mission statement might seem obvious and self-explanatory, the message it evokes is crucial in creating your marketing materials. Listed below are a few things this sentence can accomplish for you and your company 1. It refocuses your attention: The most […]
Mar 30 2021
Perform Focus Groups Before Launching Your Brand or Service
A focus group is a group of individuals within your target audience selected to comment and provide feedback on a product or service. A focus group can allow your company to make some tweaks to your messaging, advertising, or product directly based on relevant feedback before it becomes available to the public. If you’re in […]
Mar 10 2021
How to Choose the Right Color Palette for Your Brand
Whether you’re seeking to start a business or re-brand an already existing company, colors are crucial to adding personality and tone to your brand. Research reveals that around 85% of customers believe that color is the most compelling factor when choosing a particular product. A whopping 92% believe that visual appearance is the most influential […]
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