our blog
How AI is Changing the Marketing Industry
Mar 28 2023
Grova Takes Home 1 Best of Show, 4 Gold, and 8 Silver Awards
Feb 28 2023
2023 Super Bowl Ads: Grova’s Top Picks
Feb 21 2023
Creative Ways Brands are Advertising on TikTok
Feb 02 2023
We Attended a Virtual TikTok Conference & Here’s What We Learned
Dec 01 2022
Why Logos Are Getting Simpler
Nov 22 2022
Adobe Max 2022 Recap
Nov 07 2022
Grova Takes Gold at the Davey Awards!
Oct 26 2022
College Football Advertising
Oct 24 2022
5 Social Media Platforms to Keep on Your Radar
Oct 04 2022
Mar 28 2023
How AI is Changing the Marketing Industry
Artificial intelligence (AI) is changing how we interact with consumers, providing new opportunities to focus on developing creative strategies. Companies are using AI for content creation, media buying, chatbots, data analysis, and other traditionally non-automated tasks. The use of AI in marketing has been trending upward, so we wanted to introduce you to it. Read […]
Feb 28 2023
Grova Takes Home 1 Best of Show, 4 Gold, and 8 Silver Awards
Grova Creative is humbled and in awe to be a recipient of thirteen awards (four gold, eight silver, & one Best of Show) at the 2023 American Advertising Awards for North Central Florida! The Advertising Federation of North Central Florida is one of the many local chapters of AAF-D4 that recognizes creative excellence and allows […]
Feb 21 2023
2023 Super Bowl Ads: Grova’s Top Picks
It’s officially been over a week since the Super Bowl, aka one of the biggest days of the year for the advertising industry. In 2023, the cost of a 30-second ad spot typically ranged from six to seven million dollars. There’s a lot at stake for these advertisers, as it’s not an easy job to […]
Feb 02 2023
Creative Ways Brands are Advertising on TikTok
It’s not uncommon to see big brands using TikTok in ways that make you say, “wait–what?!” This is exactly how these brands are successfully breaking through the noise in each market. Of course, not all deviations from the norm work—they must be carefully & strategically planned. There is an overwhelming number of brands on TikTok, […]
Dec 01 2022
We Attended a Virtual TikTok Conference & Here’s What We Learned
At Grova, we are always eager to learn more about the latest social media platforms, trends, and tactics to help brands grow. Recently, the American Advertising Federation (AAF) partnered with TikTok for Business to host a 3-part series of webinars called AAF Learn With TikTok. These webinar topics included TikTok 101, Creating Breakthrough TikTok Videos, […]
Nov 22 2022
Why Logos Are Getting Simpler
One thing we specialize in at Grova Creative is creating brand and logo designs that fully reflect the brand’s goals, mission, and overall vibe. Like the fashion industry, the design industry experiences cyclical trends which we get to experience firsthand. A trend that has taken the design world by storm is how companies are debranding […]
Nov 07 2022
Adobe Max 2022 Recap
On October 18–20, I had the opportunity to attend my first ever creative conference, Adobe Max 2022! After hosting a virtual conference for the past two years, Adobe Max finally reopened its doors to thousands of attendees in sunny Los Angeles, California. We learned about what’s new in Adobe, heard inspiring stories from creative leaders, […]
Oct 26 2022
Grova Takes Gold at the Davey Awards!
Grova Creative is proud and honored to be a recipient of four awards, one gold & three silver, at the 18th annual Davey Awards this year! The Davey Awards recognize outstanding work from companies, specifically smaller agencies, that don’t rely on huge budgets for success. Grova was recognized for the following creative projects at the […]
Oct 24 2022
College Football Advertising
Football season is back, and advertisements are a huge part of both NFL and college football! Some big brands like Allstate, Nissan, and Dr. Pepper spent upwards of 14 million dollars on TV advertising during the 2021 college football season alone. TV advertising during college football games may not be attainable for your business, but […]
Oct 04 2022
5 Social Media Platforms to Keep on Your Radar
Social media is constantly evolving, and it’s important to keep up with the latest in social media as advertisers. New social media platforms, and even some old platforms, have risen in popularity over the past couple of years. In the advertising industry, we must stay in touch with trends, including trending social media platforms. Here […]
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