our blog
Why Print is Not Dead. Seriously, Hear Us Out.
Jul 08 2020
Review of New Logos 2020
Jun 30 2020
A Letter From Our CEO: The Story Behind #ThisMessageMatters Project
Jun 12 2020
How We Can Learn from the World to Better Ourselves as Advertisers
Jun 02 2020
Business Owner’s Apprehensions About Marketing
May 19 2020
Empathy: The Key Ingredient in Advertising
May 12 2020
Business Owners: 6 Ways to be Productive During Quarantine
May 06 2020
The Key to Advertising during COVID-19 Pandemic
Apr 21 2020
Staying Busy with Marketing During COVID-19
Apr 16 2020
Start Identifying Your Brand Values by Answering These 7 Questions
Apr 07 2020
Jul 08 2020
Why Print is Not Dead. Seriously, Hear Us Out.
We’ve all heard the narrative before: “print is dying.” As we advance into an overwhelmingly digital world, dominated by tech, it seems logical to feel as though we will stop reading books and turning physical pages. However, here’s a hot take: Print is a broad medium. Print accounts for materials that go way beyond novels and newspapers. […]
Jun 30 2020
Review of New Logos 2020
We’ve witnessed several brands undergo various forms of rebranding over the years. It’s an effective strategy to keep a brand fresh, relevant, and up to date with current trends and events in the zeitgeist. 2020, in particular, has been the year of logo transformations. It would only feel natural to change up a logo that’s […]
Jun 12 2020
A Letter From Our CEO: The Story Behind #ThisMessageMatters Project
I know the internet and news outlets are over-saturated with stories about Black experiences, racial injustice, and defunding the police. Why is it essential for you to listen to my story? I’m not anyone famous, I’m not a scholar, and I’m not an influencer. My answer is that telling stories is one of the most […]
Jun 02 2020
How We Can Learn from the World to Better Ourselves as Advertisers
Before addressing matters related to the current circumstances of the world, I would like to preface this by disclosing that the following views represent my own, of Jordan Glover, while fully acknowledging my privilege as a white American. With that being said, I’d like to shed light on what has rightfully infiltrated every media platform […]
May 19 2020
Business Owner’s Apprehensions About Marketing
Marketing and advertising are among the most essential techniques to not only launch, but also maintain a successful business. Different embodiments of these, from out-of-home forms like billboards to digital content like banners and pop-ups, serve as the liaisons between business and consumer, or even another other business. They communicate the information necessary to inform […]
May 12 2020
Empathy: The Key Ingredient in Advertising
From a consumer’s perspective, the historical core and objective of advertising have been rooted in deception, trickery, and the opportunity for salesmen to make a buck. Advertising exaggerates the benefits of a product or service to present it as more appealing and desirable to the public. If you have worked in this industry or have partnered […]
May 06 2020
Business Owners: 6 Ways to be Productive During Quarantine
Florida is one of the states that is slowly opening back up after the COVID-19 quarantine, but many states are still closed. Depending on which industry you work in, you most likely have way more time on your hands right now than ever before in your career. During this time, it can be easy to […]
Apr 21 2020
The Key to Advertising during COVID-19 Pandemic
With the majority of the nation keeping indoors to quarantine so they can protect themselves against the rampant spread of COVID-19 by social distancing, it can seem like the ideal time to take advantage of advertising on the now more frequently used platforms, such as TV, different social media on the Internet, and even email […]
Apr 16 2020
Staying Busy with Marketing During COVID-19
The nation has been contributing towards flattening the curve of COVID-19 by practicing social distancing and staying home in quarantine. As a result, the pandemic has taken a considerable toll on the economy, leaving many businesses feeling threatened for their future. However, working from home doesn’t mean that your operations have to come to a […]
Apr 07 2020
Start Identifying Your Brand Values by Answering These 7 Questions
Here at Grova, we do a lot of things. These things include advertising, graphic design, web design, social media, marketing strategy, messaging, and perhaps the most fun of them all, branding. Branding is neat, because it requires an unmatched level of creativity, taking knowledge of what we know about a brand, what and where it wants to […]
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