our blog
What is Cause Marketing?
Aug 06 2020
Auditing the Quality of your Brand’s Content
Jul 28 2020
The Power of Everlasting Content
Jul 22 2020
The Effects of Marketing Post-COVID-19
Jul 16 2020
Why Print is Not Dead. Seriously, Hear Us Out.
Jul 08 2020
Review of New Logos 2020
Jun 30 2020
A Letter From Our CEO: The Story Behind #ThisMessageMatters Project
Jun 12 2020
How We Can Learn from the World to Better Ourselves as Advertisers
Jun 02 2020
Business Owner’s Apprehensions About Marketing
May 19 2020
Empathy: The Key Ingredient in Advertising
May 12 2020
Aug 06 2020
What is Cause Marketing?
We live in an age in which big businesses and corporations feel pressure to uphold a certain level of social responsibility, rightfully so. These large enterprises have built such successful empires. They choose to give back and use their resources for societal good—this is where cause marketing comes into play. Cause marketing, or cause-related marketing, […]
Jul 28 2020
Auditing the Quality of your Brand’s Content
Creating compelling and useful content is one of the primary goals of a brand. Content, whether in the form of an article, a billboard, or an Instagram story, serves as a tangible (or intangible) byproduct of that brand. Content embodies your brand’s values, personality, purpose, etc. We treat brands like people so that we can […]
Jul 22 2020
The Power of Everlasting Content
Content creators alike all ask themselves many of the same questions: How long will this content I’m putting out remain relevant? Will people even click on it and interact with it? Do people care? Will it be relevant next week, or even factually correct next week? If there is one overarching, entirely valid and universal concern, […]
Jul 16 2020
The Effects of Marketing Post-COVID-19
I’m sure we don’t need to back up our blanket claim that the world will never be the same after this devastating period of COVID-19. We can all agree that everything will be different in some way, shape, or form. And because marketing virtually affects everything, and because everything affects marketing, that industry will be […]
Jul 08 2020
Why Print is Not Dead. Seriously, Hear Us Out.
We’ve all heard the narrative before: “print is dying.” As we advance into an overwhelmingly digital world, dominated by tech, it seems logical to feel as though we will stop reading books and turning physical pages. However, here’s a hot take: Print is a broad medium. Print accounts for materials that go way beyond novels and newspapers. […]
Jun 30 2020
Review of New Logos 2020
We’ve witnessed several brands undergo various forms of rebranding over the years. It’s an effective strategy to keep a brand fresh, relevant, and up to date with current trends and events in the zeitgeist. 2020, in particular, has been the year of logo transformations. It would only feel natural to change up a logo that’s […]
Jun 12 2020
A Letter From Our CEO: The Story Behind #ThisMessageMatters Project
I know the internet and news outlets are over-saturated with stories about Black experiences, racial injustice, and defunding the police. Why is it essential for you to listen to my story? I’m not anyone famous, I’m not a scholar, and I’m not an influencer. My answer is that telling stories is one of the most […]
Jun 02 2020
How We Can Learn from the World to Better Ourselves as Advertisers
Before addressing matters related to the current circumstances of the world, I would like to preface this by disclosing that the following views represent my own, of Jordan Glover, while fully acknowledging my privilege as a white American. With that being said, I’d like to shed light on what has rightfully infiltrated every media platform […]
May 19 2020
Business Owner’s Apprehensions About Marketing
Marketing and advertising are among the most essential techniques to not only launch, but also maintain a successful business. Different embodiments of these, from out-of-home forms like billboards to digital content like banners and pop-ups, serve as the liaisons between business and consumer, or even another other business. They communicate the information necessary to inform […]
May 12 2020
Empathy: The Key Ingredient in Advertising
From a consumer’s perspective, the historical core and objective of advertising have been rooted in deception, trickery, and the opportunity for salesmen to make a buck. Advertising exaggerates the benefits of a product or service to present it as more appealing and desirable to the public. If you have worked in this industry or have partnered […]
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