our blog
Grova Creative Wins Best of Show, Best Cinematography, Best Logo Design, and More at the 2025 NCF American Advertising Awards
Feb 28 2025
Emergency Communications: Navigating Uncertainty to Keep Your Audience Engaged
Jan 30 2025
Meet Sierra, one of our Graphic Designers!
Jan 15 2025
Top Marketing Trends to Watch in 2025
Jan 08 2025
Building a Brand Voice That Resonates Across Generations
Nov 08 2024
Ethical Considerations in AI-Powered Marketing
Oct 16 2024
Meet Kiersten, Grova’s new marketing and communications intern!
Sep 20 2024
Best Practices for Creating Short-Form Content
Sep 10 2024
Meet Addyson, our social media coordinator!
Aug 25 2024
Strategies for Using AI and AR In Digital Marketing
Aug 11 2024
Feb 28 2025
Grova Creative Wins Best of Show, Best Cinematography, Best Logo Design, and More at the 2025 NCF American Advertising Awards
Grova Creative is honored and incredibly grateful to be recognized at the 2025 North Central Florida American Advertising Awards! This year, we are beyond excited to be recognized with Best of Show, along with Best Cinematography, Best Logo Design, 7 Gold ADDYs, and 3 Silver ADDYs. These awards are a testament to the passion, creativity, […]
Jan 30 2025
Emergency Communications: Navigating Uncertainty to Keep Your Audience Engaged
In recent months, Tallahassee has experienced unexpected disruptions, from snowstorms that brought the city to a standstill to a particularly active hurricane season. These events remind us of how critical it is for businesses to communicate effectively during emergencies. When uncertainty strikes, your audience relies on you to provide clarity, guidance, and reassurance. Effective emergency […]
Jan 15 2025
Meet Sierra, one of our Graphic Designers!
How did you get into graphic design? As a very edgy teen, I was active in our local music scene and decided I wanted to learn how to make my photo-collaged gig flyers look more professional. I taught myself basic Photoshop, and the rest is history. Favorite quote? I have a few! “There is some […]
Jan 08 2025
Top Marketing Trends to Watch in 2025
A new year always promises a fresh reset and a new mindset. As we enter 2025, the marketing industry and business in general are poised for trends and changes. From technological advancements to shifts in strategy, here are the top marketing trends that businesses need to watch closely to stay ahead of the curve. […]
Nov 08 2024
Building a Brand Voice That Resonates Across Generations
Crafting a brand voice that resonates across generations is no longer optional– it’s essential to a company’s long-term success. Brands need to speak to Baby Boomers, Gen X, Millennials, Gen Z, and now Generation Alpha, with each showcasing unique preferences and expectations. However, maintaining authenticity for diverse age groups can be tricky. Here’s how to […]
Oct 16 2024
Ethical Considerations in AI-Powered Marketing
For the past few years, artificial intelligence has taken over the business world, in nearly every industry, from sports and entertainment to education. When looking at the marketing industry in particular, AI has changed typical operations, offering brands new ways to connect with consumers. While this technological advancement is great for productivity, with great power […]
Sep 20 2024
Meet Kiersten, Grova’s new marketing and communications intern!
She is a South Florida native and senior at Florida State University, where she is pursuing her B.S. in Marketing. In her free time, you can find her hanging out with friends and family, scrolling mindlessly on Tiktok, getting dressed up and trying new restaurants, or going for a calming night drive. When not in […]
Sep 10 2024
Best Practices for Creating Short-Form Content
Anyone in the advertising/marketing world will tell you that video is and has been the most lucrative superpower in digital marketing and social media – particularly short-form video content. As our technology has gotten speedier, so have our attention spans. Creating high-performing short-form content requires understanding the different algorithms within each social platform, knowing your […]
Aug 25 2024
Meet Addyson, our social media coordinator!
Hi, I’m Addyson, and I’m thrilled to join Grova Creative as the new Social Media Coordinator! It’s an honor to Grow with Grova, especially at an agency that truly aligns with my values. With a strong background in social media—my friends even call me “Gen Z fluent”—I’m passionate about harnessing the power of social platforms […]
Aug 11 2024
Strategies for Using AI and AR In Digital Marketing
Implementing artificial intelligence (AI) and augmented reality (AR) into your digital marketing can significantly enhance the effectiveness of your campaigns, improve customer experiences, and streamline operations. Both of these methods are the way of the future, and it would be a disservice to ignore how impactful they can be for your business’s growth. Here are […]
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