our blog
The Rise of Brand Partnerships
Jun 10 2021
Should Your Brand Consider Out of Home Advertising?
Jun 02 2021
Grova Takes Home 2 Silver Awards at the 2021 District 4 ADDYs
May 12 2021
How to Advertise Post-Pandemic
Apr 21 2021
Why Your Brand Needs a Mission Statement
Apr 16 2021
Perform Focus Groups Before Launching Your Brand or Service
Mar 30 2021
How to Choose the Right Color Palette for Your Brand
Mar 10 2021
Grova Takes Home 2 Gold and 6 Silver Awards at the 2021 ADDYs
Mar 03 2021
How to Choose the Right Fonts For Your Next Project
Feb 23 2021
SEO Tips for Business Owners
Feb 18 2021
Jun 10 2021
The Rise of Brand Partnerships
From ice cream-inspired Ben and Jerry’s Nike sneakers to avocado-shaped beauty sponges to pink and green Lady Gaga Oreos to the new BTS McDonalds meal, brand partnerships have been super popular lately. What is it about these collaborations that excite us so much? Simply put, consumers love to see two of their favorite brands collide […]
Jun 02 2021
Should Your Brand Consider Out of Home Advertising?
Out of home advertising (OOH) includes any form of advertisement that is found outside of a consumer’s home. They differ from your regular digital campaigns in that they offer different purposes and yield different results. But how can you know if OOH advertising is right for your brand? You have to understand what your marketing […]
May 12 2021
Grova Takes Home 2 Silver Awards at the 2021 District 4 ADDYs
Our team of advertising and creative professionals was ecstatic to hear that we won two Silver District 4 American Advertising Awards for our #ThisMessageMatters Campaign. This campaign did much more than fulfill us creatively. It allowed us to fight for a relevant and significant cause and help enhance the social climate for minority groups. We […]
Apr 21 2021
How to Advertise Post-Pandemic
It’s no secret that everyone must be exhausted from reading articles upon articles about COVID-19 and the way it has affected our society. However, during a time where a post-pandemic world is becoming foreseeable, we need to take a step back and realize the faults we had pre-pandemic to become better marketers in the future. […]
Apr 16 2021
Why Your Brand Needs a Mission Statement
A mission statement is a reflection of your brand goals, values, and philosophies. Although a mission statement might seem obvious and self-explanatory, the message it evokes is crucial in creating your marketing materials. Listed below are a few things this sentence can accomplish for you and your company 1. It refocuses your attention: The most […]
Mar 30 2021
Perform Focus Groups Before Launching Your Brand or Service
A focus group is a group of individuals within your target audience selected to comment and provide feedback on a product or service. A focus group can allow your company to make some tweaks to your messaging, advertising, or product directly based on relevant feedback before it becomes available to the public. If you’re in […]
Mar 10 2021
How to Choose the Right Color Palette for Your Brand
Whether you’re seeking to start a business or re-brand an already existing company, colors are crucial to adding personality and tone to your brand. Research reveals that around 85% of customers believe that color is the most compelling factor when choosing a particular product. A whopping 92% believe that visual appearance is the most influential […]
Mar 03 2021
Grova Takes Home 2 Gold and 6 Silver Awards at the 2021 ADDYs
The team at Grova Creative was enthused to hear that we won a multitude of awards for our recently produced campaign and design work. It is an honor to be acknowledged by an organization as big as the American Advertising Federation in Tallahassee, a prestigious organization that prides itself on recognizing creative work of the […]
Feb 23 2021
How to Choose the Right Fonts For Your Next Project
Do you have a hard time choosing the right typefaces for your design projects? Is it hard for you to figure out which fonts complement one another? We’re here to help with a simple guide on “how to choose fonts” and font combinations that are purposeful, on-brand, and legible. Connect Your Font Choice to Your […]
Feb 18 2021
SEO Tips for Business Owners
Having the right SEO tactics is essential to generate more users to your site. However, with the constant changes to the search engine algorithm, it can be challenging to keep up. Business Owners, we’ve got you covered with a list of 6 easy tips to help your SEO. 1. Don’t use sketchy paid tactics. Learning […]
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