our blog
Business Owner’s Apprehensions About Marketing
May 19 2020
Empathy: The Key Ingredient in Advertising
May 12 2020
Business Owners: 6 Ways to be Productive During Quarantine
May 06 2020
The Key to Advertising during COVID-19 Pandemic
Apr 21 2020
Staying Busy with Marketing During COVID-19
Apr 16 2020
Start Identifying Your Brand Values by Answering These 7 Questions
Apr 07 2020
Pixels & Print – A Weekend to Remember
Mar 11 2020
Grova Creative Awarded Agency of the Year and Gold at Tallahassee American Advertising Awards
Mar 03 2020
Meet Jordan, our marketing gal!
Feb 26 2020
5 Ways to Reach Your Millennial Audience
Feb 20 2020
May 19 2020
Business Owner’s Apprehensions About Marketing
Marketing and advertising are among the most essential techniques to not only launch, but also maintain a successful business. Different embodiments of these, from out-of-home forms like billboards to digital content like banners and pop-ups, serve as the liaisons between business and consumer, or even another other business. They communicate the information necessary to inform […]
May 12 2020
Empathy: The Key Ingredient in Advertising
From a consumer’s perspective, the historical core and objective of advertising have been rooted in deception, trickery, and the opportunity for salesmen to make a buck. Advertising exaggerates the benefits of a product or service to present it as more appealing and desirable to the public. If you have worked in this industry or have partnered […]
May 06 2020
Business Owners: 6 Ways to be Productive During Quarantine
Florida is one of the states that is slowly opening back up after the COVID-19 quarantine, but many states are still closed. Depending on which industry you work in, you most likely have way more time on your hands right now than ever before in your career. During this time, it can be easy to […]
Apr 21 2020
The Key to Advertising during COVID-19 Pandemic
With the majority of the nation keeping indoors to quarantine so they can protect themselves against the rampant spread of COVID-19 by social distancing, it can seem like the ideal time to take advantage of advertising on the now more frequently used platforms, such as TV, different social media on the Internet, and even email […]
Apr 16 2020
Staying Busy with Marketing During COVID-19
The nation has been contributing towards flattening the curve of COVID-19 by practicing social distancing and staying home in quarantine. As a result, the pandemic has taken a considerable toll on the economy, leaving many businesses feeling threatened for their future. However, working from home doesn’t mean that your operations have to come to a […]
Apr 07 2020
Start Identifying Your Brand Values by Answering These 7 Questions
Here at Grova, we do a lot of things. These things include advertising, graphic design, web design, social media, marketing strategy, messaging, and perhaps the most fun of them all, branding. Branding is neat, because it requires an unmatched level of creativity, taking knowledge of what we know about a brand, what and where it wants to […]
Mar 11 2020
Pixels & Print – A Weekend to Remember
Last weekend, from March 5 through March 7, I had the honor and privilege to return to my alma mater to participate during the sixth year of a remarkable event called Pixels & Print. This Design Workshop for Social Impact is hosted by the Visual Communications Department at the S.I. Newhouse School of Public Communications […]
Mar 03 2020
Grova Creative Awarded Agency of the Year and Gold at Tallahassee American Advertising Awards
The American Advertising Federation of Tallahassee announced Grova Creative, for the second year in a row, as Small Agency of the Year this past Saturday, February 29th at the American Advertising Awards. During the same event, Grova Creative also took home several awards. In total, the firm received one gold award and seven silver awards […]
Feb 26 2020
Meet Jordan, our marketing gal!
1. Who would you most like to swap places with for a day? Alexa Chung—she is a writer, TV presenter, model, fashion designer, AND creative director. She’s also British. I aspire to wear that many hats and to be British. 2. If you could visit anywhere in the world you’ve never been, where would you […]
Feb 20 2020
5 Ways to Reach Your Millennial Audience
Millennials make up the 77 million active, tech-savvy, and socially conscious market that continues to switch up preferences and change things up by shunning traditional advertising methods. Just because they might be hard to reach doesn’t mean you should give up hope on connecting with the Millennial audience, they make up a lucrative 26% of […]
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