our blog
How to Create a Memorable Slogan
Sep 15 2021
Social Commerce is Taking Over!
Sep 13 2021
How to Implement Customer Appreciation in Your Marketing Strategy
Sep 10 2021
How to Use Storytelling in Your Marketing Efforts
Sep 01 2021
Digital vs. Print Advertising
Aug 25 2021
Web Design Trends in 2021
Aug 23 2021
Digital Marketing Trends for 2021
Aug 12 2021
Why you Should Invest in Inbound Marketing
Aug 05 2021
What is Inbound Marketing?
Jul 28 2021
Grova Celebrates Five Years in Business!
Jul 09 2021
Sep 15 2021
How to Create a Memorable Slogan
Creating a memorable slogan is one of the most challenging aspects of creating a brand. However, a good slogan is crucial because it communicates your brand’s tone of voice and determines the visual elements of your brand. Therefore, taking the time and effort to carefully craft a unique slogan that fits your brand identity is […]
Sep 13 2021
Social Commerce is Taking Over!
Have you noticed the section of your Instagram entirely dedicated to shopping? It popped up just a few months ago to appeal to the increasing and efficient use of social commerce, defined as the process of selling products directly on a social media platform. Social commerce has proven to be incredibly efficient at increasing sales […]
Sep 10 2021
How to Implement Customer Appreciation in Your Marketing Strategy
Similar to how everyone remembers the restaurant with the caring, compassionate, and attentive staff, everyone also remembers the restaurant that messed up the order and forgot the side of ketchup. Small acts of kindness go a long way. They make your brand more memorable and will keep your consumers coming back. All it requires is […]
Sep 01 2021
How to Use Storytelling in Your Marketing Efforts
Which statement is more memorable to you? Grova began when our CEO, Giavona Williams, decided to stop listening to the people in her life who told her she would not succeed as a black female business owner. Now, she has proven them wrong and has used her passion for graphic design and marketing to help […]
Aug 25 2021
Digital vs. Print Advertising
In today’s digital world driven by social media and the internet, it’s hard for some people to believe in the usefulness of print advertising. Print, however, can add a unique personal touch and build trust within your consumers. In contrast, digital advertising is pretty over-flooded. Therefore, using it means you’re less likely to stand out […]
Aug 23 2021
Web Design Trends in 2021
Is your startup in the beginning phases of web development? Does your brand need a second website for a new project? Is your current site looking a little dated? If you answered yes to any of these questions, you might want to brush up a bit on what is trending in the world of web […]
Aug 12 2021
Digital Marketing Trends for 2021
As a brand, it’s difficult to stay on top of the ever-changing trends, especially after a year like 2020 that significantly and quickly changed consumer behaviors and expectations. Therefore, we’re here to simplify things for you with our list of the most significant digital trends we’ve noticed in the world of digital marketing in 2021. […]
Aug 05 2021
Why you Should Invest in Inbound Marketing
With the many marketing strategies out there, it is difficult to determine which one is right for your brand. With the increased desire for genuine and organic content, inbound marketing is one of the best ways to increase brand awareness, brand loyalty, and quality leads. Since we believe in the power of this tool so […]
Jul 28 2021
What is Inbound Marketing?
Inbound marketing is a strategy used to find potential consumers organically through SEO, blogging, social media, or paid search advertising. These strategies increase trust, brand loyalty, and brand awareness by naturally following a user’s consumer journey. Are you wondering how to start an inbound marketing strategy but aren’t sure where to begin? Don’t stress! We […]
Jul 09 2021
Grova Celebrates Five Years in Business!
Grova was officially born five years ago in July. It’s our GrovaVersary! It feels unreal to reminisce on the many campaigns, designs, and strategies we’ve created over the years. This journey has been nothing short of an incredible experience, and it’s all thanks to our village. Without our clients who believe in and trust our […]
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