our blog

Mar 28 2023

How AI is Changing the Marketing Industry

Artificial intelligence (AI) is changing how we interact with consumers, providing new opportunities to focus on developing creative strategies. Companies are using AI for content creation, media buying, chatbots, data analysis, and other traditionally non-automated tasks. The use of AI in marketing has been trending upward, so we wanted to introduce you to it. Read […]

Feb 28 2023

Grova Takes Home 1 Best of Show, 4 Gold, and 8 Silver Awards

Grova Creative is humbled and in awe to be a recipient of thirteen awards (four gold, eight silver, & one Best of Show) at the 2023 American Advertising Awards for North Central Florida! The Advertising Federation of North Central Florida is one of the many local chapters of AAF-D4 that recognizes creative excellence and allows […]

Feb 21 2023

2023 Super Bowl Ads: Grova’s Top Picks

It’s officially been over a week since the Super Bowl, aka one of the biggest days of the year for the advertising industry. In 2023, the cost of a 30-second ad spot typically ranged from six to seven million dollars. There’s a lot at stake for these advertisers, as it’s not an easy job to […]

Feb 02 2023

Creative Ways Brands are Advertising on TikTok

It’s not uncommon to see big brands using TikTok in ways that make you say, “wait–what?!” This is exactly how these brands are successfully breaking through the noise in each market. Of course, not all deviations from the norm work—they must be carefully & strategically planned. There is an overwhelming number of brands on TikTok, […]

Dec 01 2022

We Attended a Virtual TikTok Conference & Here’s What We Learned

At Grova, we are always eager to learn more about the latest social media platforms, trends, and tactics to help brands grow. Recently, the American Advertising Federation (AAF) partnered with TikTok for Business to host a 3-part series of webinars called AAF Learn With TikTok. These webinar topics included TikTok 101, Creating Breakthrough TikTok Videos, […]