our blog
Sep 10 2024
Best Practices for Creating Short-Form Content
Anyone in the advertising/marketing world will tell you that video is and has been the most lucrative superpower in digital marketing and social media – particularly short-form video content. As our technology has gotten speedier, so have our attention spans. Creating high-performing short-form content requires understanding the different algorithms within each social platform, knowing your […]
Aug 25 2024
Meet Addyson, our social media coordinator!
Hi, I’m Addyson, and I’m thrilled to join Grova Creative as the new Social Media Coordinator! It’s an honor to Grow with Grova, especially at an agency that truly aligns with my values. With a strong background in social media—my friends even call me “Gen Z fluent”—I’m passionate about harnessing the power of social platforms […]
Aug 11 2024
Strategies for Using AI and AR In Digital Marketing
Implementing artificial intelligence (AI) and augmented reality (AR) into your digital marketing can significantly enhance the effectiveness of your campaigns, improve customer experiences, and streamline operations. Both of these methods are the way of the future, and it would be a disservice to ignore how impactful they can be for your business’s growth. Here are […]
Apr 29 2024
Grova Takes Home 4 Silver Awards at the 2024 District 4 ADDYs
Our team of advertising and creative professionals was thrilled to learn that we have been awarded four Silver awards at the 2024 American Advertising Awards for District 4 for our work on various projects with TLH Reckoning and Tallahassee Bike Fest! TLH Reckoning, Tallahassee’s first-ever women’s pre-pro team, placed their trust in us to create […]
Mar 21 2024
Ways to Improve Your Instagram Reel Strategy in 2024
In many areas of life, we often find ourselves doing too much and ultimately realizing that “less is more,” valuing quality over quantity. This same mantra applies to your brand’s content creation, especially if yours puts out Instagram reel videos. At a time when the fate of TikTok’s presence in the United States is at […]
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