our blog

Mar 30 2021

Perform Focus Groups Before Launching Your Brand or Service

A focus group is a group of individuals within your target audience selected to comment and provide feedback on a product or service. A focus group can allow your company to make some tweaks to your messaging, advertising, or product directly based on relevant feedback before it becomes available to the public. If you’re in […]

Mar 10 2021

How to Choose the Right Color Palette for Your Brand

Whether you’re seeking to start a business or re-brand an already existing company, colors are crucial to adding personality and tone to your brand. Research reveals that around 85% of customers believe that color is the most compelling factor when choosing a particular product. A whopping 92% believe that visual appearance is the most influential […]

Mar 03 2021

Grova Takes Home 2 Gold and 6 Silver Awards at the 2021 ADDYs

The team at Grova Creative was enthused to hear that we won a multitude of awards for our recently produced campaign and design work. It is an honor to be acknowledged by an organization as big as the American Advertising Federation in Tallahassee, a prestigious organization that prides itself on recognizing creative work of the […]

Feb 23 2021

How to Choose the Right Fonts For Your Next Project

Do you have a hard time choosing the right typefaces for your design projects? Is it hard for you to figure out which fonts complement one another? We’re here to help with a simple guide on “how to choose fonts” and font combinations that are purposeful, on-brand, and legible.  Connect Your Font Choice to Your […]

Feb 18 2021

SEO Tips for Business Owners

Having the right SEO tactics is essential to generate more users to your site. However, with the constant changes to the search engine algorithm, it can be challenging to keep up. Business Owners, we’ve got you covered with a list of 6 easy tips to help your SEO.  1. Don’t use sketchy paid tactics. Learning […]