our blog
Jan 15 2025
Meet Sierra, one of our Graphic Designers!
How did you get into graphic design? As a very edgy teen, I was active in our local music scene and decided I wanted to learn how to make my photo-collaged gig flyers look more professional. I taught myself basic Photoshop, and the rest is history. Favorite quote? I have a few! “There is some […]
Jan 08 2025
Top Marketing Trends to Watch in 2025
A new year always promises a fresh reset and a new mindset. As we enter 2025, the marketing industry and business in general are poised for trends and changes. From technological advancements to shifts in strategy, here are the top marketing trends that businesses need to watch closely to stay ahead of the curve. […]
Nov 08 2024
Building a Brand Voice That Resonates Across Generations
Crafting a brand voice that resonates across generations is no longer optional– it’s essential to a company’s long-term success. Brands need to speak to Baby Boomers, Gen X, Millennials, Gen Z, and now Generation Alpha, with each showcasing unique preferences and expectations. However, maintaining authenticity for diverse age groups can be tricky. Here’s how to […]
Oct 16 2024
Ethical Considerations in AI-Powered Marketing
For the past few years, artificial intelligence has taken over the business world, in nearly every industry, from sports and entertainment to education. When looking at the marketing industry in particular, AI has changed typical operations, offering brands new ways to connect with consumers. While this technological advancement is great for productivity, with great power […]
Sep 20 2024
Meet Kiersten, Grova’s new marketing and communications intern!
She is a South Florida native and senior at Florida State University, where she is pursuing her B.S. in Marketing. In her free time, you can find her hanging out with friends and family, scrolling mindlessly on Tiktok, getting dressed up and trying new restaurants, or going for a calming night drive. When not in […]
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