our blog

Jun 10 2021

The Rise of Brand Partnerships

From ice cream-inspired Ben and Jerry’s Nike sneakers to avocado-shaped beauty sponges to pink and green Lady Gaga Oreos to the new BTS McDonalds meal, brand partnerships have been super popular lately. What is it about these collaborations that excite us so much? Simply put, consumers love to see two of their favorite brands collide […]

Jun 02 2021

Should Your Brand Consider Out of Home Advertising?

Out of home advertising (OOH) includes any form of advertisement that is found outside of a consumer’s home. They differ from your regular digital campaigns in that they offer different purposes and yield different results. But how can you know if OOH advertising is right for your brand? You have to understand what your marketing […]

May 12 2021

Grova Takes Home 2 Silver Awards at the 2021 District 4 ADDYs

Our team of advertising and creative professionals was ecstatic to hear that we won two Silver District 4 American Advertising Awards for our #ThisMessageMatters Campaign. This campaign did much more than fulfill us creatively. It allowed us to fight for a relevant and significant cause and help enhance the social climate for minority groups. We […]

Apr 21 2021

How to Advertise Post-Pandemic

It’s no secret that everyone must be exhausted from reading articles upon articles about COVID-19 and the way it has affected our society. However, during a time where a post-pandemic world is becoming foreseeable, we need to take a step back and realize the faults we had pre-pandemic to become better marketers in the future. […]

Apr 16 2021

Why Your Brand Needs a Mission Statement

A mission statement is a reflection of your brand goals, values, and philosophies. Although a mission statement might seem obvious and self-explanatory, the message it evokes is crucial in creating your marketing materials. Listed below are a few things this sentence can accomplish for you and your company 1. It refocuses your attention:  The most […]