With the many marketing strategies out there, it is difficult to determine which one is right for your brand. With the increased desire for genuine and organic content, inbound marketing is one of the best ways to increase brand awareness, brand loyalty, and quality leads. Since we believe in the power of this tool so much, we created a list of four reasons why your brand should invest in inbound marketing. Want to know what inbound marketing is all about? Check out our previous blog.
According to invespcro, content marketing costs 62% less than traditional marketing. Paying for billboards, television, or radio ads costs thousands of dollars. For many businesses, this is unfeasible. Instead, inbound marketing only requires you to spend on email automation software and SEO tools. Since your business resources are the channel to getting that reach, you won’t have to latch on to other traditional media resources to generate brand awareness. Additionally, inbound marketing yields impressive results. Your brand has the potential to see increased webpage traffic, quality leads, and sales with a successful content creation strategy.
If your SEO strategy can get your name at the top of search engine results, more and more consumers will recognize your brand name. If people know your brand name, they will become more familiar and comfortable with your company and recall you when they need your product or service. More brand awareness will drive sales and increase trust within your audience.
According to sproutsocial, nearly two-thirds (64%) of consumers want to make genuine connections with brands. A consumer will take notice when you understand their pain points and media habits. They will appreciate content that is carefully crafted with their preferences in mind. Therefore, the more you know your audience, the more likely you will create content that will resonate with them.
Leads are crucial to the success of a marketing strategy. Having a consumer’s contact information allows you to continue to build a relationship with them consistently by sending out newsletters, helpful advice, or exclusive offers straight to their inbox. If the consumer sees this genuine effort to understand their needs and interests on your part, they will be more likely to support your brand.
Are you ready to invest in inbound marketing? Our talented team of creatives understands the ins and outs of content creation, lead generation, and email marketing to help foster brand loyalty within your consumers. Call us today to start an individualized inbound marketing plan for your business.
Grova Creative is a woman, minority, and veteran-owned agency headquartered in Tallahassee, Florida, and works with clients all across the United States. If you are a business or organization seeking help with advertising, marketing, branding, messaging, marketing, strategy, website development, or other creative assets, visit grova.com.