What is Inbound Marketing?

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Inbound marketing is a strategy used to find potential consumers organically through SEO, blogging, social media, or paid search advertising. These strategies increase trust, brand loyalty, and brand awareness by naturally following a user’s consumer journey. Are you wondering how to start an inbound marketing strategy but aren’t sure where to begin? Don’t stress! We outlined the components that make up this tactic to help you get started.

Research, research, and more research:

To understand the media behaviors of your target audience, you must perform thorough research. You can do so by creating a situation, competitor, and target audience analysis. A situation analysis indicates demographics, interests, market needs, and market trends. This information will help you understand where your target audience and business industry stand economically and socially. A competitor analysis should include a description of the main competitors in your industry and the pros and cons of their content. The competitor analysis will help you create content that will set you apart from already established competitors in your industry. Lastly, your target audience analysis should outline consumer pain points, buying decisions, sources of influence, and media habits. Analyzing your target will give you a clear understanding of their consumer journey.

Attract users through content marketing:

Now that you’ve performed in-depth research, you’re ready to start the fun part, making content! Using your target audience analysis as a guide, create anything from blog articles, videos, or social media posts. The sky’s the limit. The most important thing is to ensure that your content will be of interest to your target market. Content creation doesn’t end here. Just because you create engaging content doesn’t necessarily mean your audience will find it in the oversaturated channel that is the internet. You must use SEO keywords in your content to ensure it will be at the top of the search engine results. If done correctly, your content will find new consumers that were once strangers to your brand into a regular website visitor.

Turn your consumers into leads:

Now that the user is interested in your content and what you have to offer as a brand, it’s time to turn them into loyal customers. First, you will need to turn the consumer into a lead. A consumer turns into a lead once they give you their contact information. Usually, a consumer gives you their email address on a landing page if you offer something in return, such as a promotion or a resource. Once you have their contact information, you will be able to foster brand loyalty by sending out newsletters, helpful advice, or exclusive offers straight to their inbox.

Inbound marketing has proven to be successful time and time again. It is one of the only marketing tools that effectively provides a solution to the oversaturation of content on the internet. What are you waiting for? It’s time to increase your brand awareness and leads by using the powerful tool of inbound marketing. If this still seems like a lot to take in, our creative marketing team is here to help! Call us today to discuss how Grova can create a marketing strategy catered specifically to your needs and business goals.



Grova Creative is a woman, minority, and veteran-owned agency headquartered in Tallahassee, Florida, and works with clients all across the United States. If you are a business or organization seeking help with advertising, marketing, branding, messaging, marketing, strategy, website development, or other creative assets, visit grova.com.

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