Do you ever feel like your phone is listening to you? Ads that pop up when scrolling through your social media feed or browsing a website can seem oddly targeted. It’s almost as if your phone can hear your inner thoughts or conversations with family and friends. Are you wondering how companies can send out ads at seemingly convenient or coincidental moments? Through personalized advertising, marketers use user data to send out advertisements specific to an individual’s interests, location, demographics, or media habits. If you’re interested in learning more about this unique and highly-targeted advertising strategy, we explain personalized advertising more in-depth below.
Retargeted ads are one of the most common forms of personalized advertising. They send out advertisements to users who have previously visited your website, downloaded your app, or searched similar products on search engines. Retargeted ads are highly effective because they remind the consumer of a previously expressed interest in your product or service.
Geofencing is a location-based form of personalized advertising. It sends out advertisements to smartphone users if they enter or leave a specific location. For example, a coffee shop inside a mall can geofence individuals who walk into the mall and send out advertisements to entice shoppers to buy their coffee. Location-aware notifications are 10x more effective than standard push notifications. This is because geofencing reaches a niche group of consumers in the best possible moment. A moment where their convenience is not compromised because your physical location is a short walk away from them.
Throughout the past few years, many brands have come up with creative methods to personalize advertisements. One of the most prominent examples is the “Spotify Wrapped” annual campaign. Spotify wrapped gives Spotify users a personalized slideshow of their listening habits of the last year. This tactic reaches millions of users every year and receives an abundance of shares on social media. The success of Spotify Wrapped stems from the insight that consumers want to see their listening habit data. Spotify users may not have access to that data, but the company does, and they wrap it up in a comprehensive and fun shareable slideshow they conveniently release during a time when many seek to reflect upon the previous year.
Tapping into consumer insights and providing a personalized experience is a great way to promote your company. Therefore, we encourage you to research your target audience to discover how you can personalize advertisements or services to meet their needs or wants.
Personalized advertising is a highly effective strategy to reach a niche market. If you want to implement a personalized advertising campaign but aren’t sure where to start, we can help. Our team at Grova Creative has the experience and knowledge necessary to create a fully integrated campaign that reaches a niche target audience. Call us today to take us on as a creative partner and grow your business!
Grova Creative is a woman, minority, and veteran-owned agency headquartered in Tallahassee, Florida, and works with clients all across the United States. If you are a business or organization seeking help with advertising, marketing, branding, messaging, marketing, strategy, website development, or other creative assets, visit grova.com.