How to Implement Customer Appreciation in Your Marketing Strategy

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Similar to how everyone remembers the restaurant with the caring, compassionate, and attentive staff, everyone also remembers the restaurant that messed up the order and forgot the side of ketchup. Small acts of kindness go a long way. They make your brand more memorable and will keep your consumers coming back. All it requires is a little bit of creativity and a whole lot of kindness. To give you some inspiration, we listed our favorite ways to implement customer appreciation below: 

Prioritize customer service: 

This may seem like an obvious way to implement customer appreciation, but we want to ensure you understand the importance of going above and beyond when it comes to customer service. Mediocre service just won’t cut it if you want customers to remember your company in the long run. Therefore, always have a smile on your face and put your best self forward when interacting with customers face to face, on the phone, and online. 

Handwritten notes: 

In a world driven by everything digital, handwritten notes aren’t easy to come by. Your consumers will take notice if you go the extra mile and write them a note yourself. Don’t feel like you can only write notes on holidays or special occasions. Acts of customer appreciation are most memorable when they are unexpected. Feel free to write them a small thank you after they give you a sale, send you a referral, or just because you feel like it! 

Celebrate their birthday: 

Everyone expects birthday wishes from their friends and family. But not everyone expects to receive a birthday wish from a company. You can send a simple email or go as far as sending a gift. Either way, they’re sure to remember the extra effort you spent wishing them a happy birthday in the future. 

Personalized emails: 

According to, personalized email messages receive 46% higher opening rates than traditional marketing emails. That’s a staggering difference! You can use this effective marketing tool to make your consumers feel valued by sending relevant industry news, promotions, and thank you messages. 

Give back to causes close to their values: 

Consumers care now more than ever whether or not the brands they support align with their values. Therefore, take some time to research the values your target audience cares about the most. Then, make an effort to give back. Whether it’s community involvement, donations, or simply spreading awareness using your brand’s platform, consumers will appreciate the time you took to understand and give back to the causes they hold close to their hearts.

We hope this helped you see the value in implementing acts of kindness and appreciation in your marketing strategy. If you need help coming up with more customer appreciation ideas, conducting proper pre-market research, or creating stunning designs that align with your strategy, our team at Grova Creative can help! Let’s talk today to start building genuine relationships, and in turn, create loyal customers.

Grova Creative is a woman, minority, and veteran-owned agency headquartered in Tallahassee, Florida, and works with clients all across the United States. If you are a business or organization seeking help with advertising, marketing, branding, messaging, marketing, strategy, website development, or other creative assets, visit

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