Taking on your website’s Search Engine Optimization can be intimidating. And, if you are familiar with the basics of search algorithms you know that they are always progressing and developing. For example Google’s search algorithm updates consistently throughout the year, most recently with the March 2019 Core Update. Each update and change is put forward with the goal of providing more accurate search results. For businesses, this means your website page ranking could shift overnight. If you are concerned about your page ranking, or are just interested in enhancing your business’s online presence, we’ve got these 5 SEO tips to polish up your online presence.
Know Your Customer
Keywords are one of the main pillars of SEO. These are the actual words and phrases that your customers are entering into search engines, and they act as the link between what your customer is searching for and what you are providing. It’s important to take some time to think about the people who are searching for your website. Understanding your customer base and defining your online audience can give great insight into the relevant keywords they might choose to use. Once you understand what your customers are searching for you can utilize keywords that are relevant to your content and your customers for a higher organic search ranking.
If you’ve been waiting for a sign to up your business’s social media game, this is it. Links to your content on social media profiles could help to provide credibility for your site and help to improve its search ranking. As an added bonus, established social media profiles themselves can rank high in search results. So, if a customer is searching directly for your company online the content of the search can result in not just your website, but also your social media profiles. Try to keep your social media content current and engaging, and you might just see yourself sliding up in search rankings.
Consider Your Users
The main goal of a search engine is to provide the best and most relevant result for what users are searching for. Take the time to optimize your site’s user experience to deliver the kind of quality results that search engines are looking to provide. Make sure your site has quick loading times and make sure to optimize your site for mobile. As the popularity of mobile searching increases, the more important mobile optimization becomes in search rankings. Improving your online user experience could improve your search rankings and online presence, but it also could provide more satisfied customers.
Content is King
Creating relevant content can do wonders for your search rankings. At the end of the day the goal of a search engine is to provide results that are relevant to search queries. The content on your website can search engine bots determine what the purpose of your website is and, in turn, help to decide where it ranks among other websites. Work to develop good content that is relevant and informational, and try not to go overboard: make sure not to sacrifice quality for quantity. Quality and relevant content can set your site apart for search engines and for customers.
Take a Look Inside
If you’ve checked all the SEO boxes you can think of and your ranking won’t budge, take a look at the inner workings of your website. Search engines look over code and content for URLs all over the internet then index this information so it can later be ranked by relevance and provided to searchers. If your site isn’t optimized for search engine bots, it could be messing with your ranking. There are a couple of things you should keep in mind when looking at the structure of your website. For example, if you require a user to log into your website to use it, bots will not be able to do so and will not be able to index any locked content. Or, if your website is primarily non-text focused and media heavy, bots might be having trouble indexing that content (you can get around this by including the relevant text in your <HTML> markup). If you are having trouble with your rankings or being listed in search results at all, take a look and make sure your website can be easily indexed for search engines.
If taking on the ever-changing search algorithms and organically driving visitors to your site seems like a daunting task, don’t stress. There is never a bad time to look over your SEO practices and keeping these 5 tips in mind is a great place to start!
Written by Kyndall Oakley