The Women Behind the Work at Grova Creative

The most beautiful gardens take planning, consistent attention, and plenty of hard work; they don’t happen on their own, and they don’t happen overnight. Here in the grove, we grow brands from seeds of inspiration, carefully tending and nurturing them until we have a stunning arrangement to offer our clients.  Once the groundwork is laid, with consistent care, a brand will grow and thrive for years to come, producing bloom after beautiful bloom.

This year, for Women’s History Month, we decided to celebrate Grova style. As a women-led agency, our all-female company is proudly woman-owned, operated, and staffed. We think that gives us a unique advantage in planning, nurturing, and growing brands that stand out from the competition. The work takes many hands, and when those hands come together, the results are truly beautiful. Here are the women behind the Grova brand.

Giavona ‘G’ Williams: The Cultivator-in-Chief

The journey starts with G, our Cultivator-in-Chief, the founder and owner of Grova Creative. For 10 years, she has cultivated the grove from the ground up. She did the planning, planting, watering, and fertilizing to bring her vision to life. G is not just running a business. Share cultivates a thriving ecosystem balancing strategy with creativity, structure with flexibility, and vision with execution. She leads with intuition, resilience, and vision. 

When she takes a break from the day-to-day operations, you might see G cruising the open road on her motorcycle. She’s an adventurer who finds inspiration everywhere from the mountains to the stadium where she proudly cheers on her alma mater, the Syracuse Orange. 

Her discipline in all aspects is befitting of her status as a Navy veteran. That experience introduced her to her husband, Ben, with whom she shares two sweet Brittany spaniels, Bailey and Otto. 

Here in Tallahassee, while she still gets her hands dirty, as any good boss does, she has built a team to grow Grova into an impressive ecosystem. She ensures that it evolves with intention and strategy, every step of the way. G created this space not just for growth, but for others to rise, thrive, and take root in their own way. 

Hannah Touchton: The Landscape Architect

Hannah is G’s right-hand woman and our account manager. She designs the flow, plans every detail, and keeps projects on track and on deadline. She not only sees the big picture, but she moves carefully through the grove, pruning, weeding, and creating sharp, clean edges to fine-tune your brand. Hannah ensures every detail fits the right aesthetic to communicate your personal message. 

When she takes a break from polishing projects, Hannah stays ready for action with HIIT training, yoga, and weightlifting. On the weekend, you can find her strolling local farmers’ markets and community events with her sweet cockapoo, Honey. Just as she balances an active social life, she keeps your branding well-balanced and growing from blueprint to bloom. 

Sophia Villiers-Furze: The Plot Designer

Each garden bed in the grove needs an online presence that is carefully planned and designed. Knowing where each element will thrive and work together to create a beautiful brand is the specialty of our resident digital designer, Sophia. She lives by the words “There is strength in authenticity,” and views Grova as “… an incubator for authentic creative expression.” 

Sophia lays the groundwork for your brilliant ideas to take root, she fosters their growth, and makes sure that every element is planted in the perfect light. By day, she designs stunning digital spaces where ideas flourish and bloom. In the evening, you’ll find her moonlighting behind the mic, pursuing her passion for music. In her free time, she enjoys hitting the yoga mat or soaking up the sun with her faithful canine companion, Charley. Her designs, like her life, are full of color, balance, and joy.  

Courtney Saunders: The Wildflower Meadow Maven

Bright, easygoing, and full of creative energy, Courtney is one of our talented graphic designers. She loves creating colorful, textural designs that feel simultaneously free-spirited and thoughtfully arranged. She has a talent for designs that feel organic and naturally balanced. Like a wildflower meadow, Courtney and her designs are full of life, movement, and effortless beauty.

In life, as in art, Courtney enjoys moments that prioritize peace and adventures fueled by energy and excitement. She travels as often as possible, spreading joy like seeds scattered on the breeze. She loves spending time with family and friends and being outdoors whenever she can. To rest and refuel, she finds her groove in digital illustration and acrylic painting.

Sierra Thomas: The Moon Garden Muse

Sierra is our resident goth goddess, graphic designer, and the perfect foil to Courtney’s vibrant nature. She’s also our photographer and has an excellent eye for balance and composition. Careful and deliberate, like a moon garden, she captures the beauty in shadow and light, translating inspiration into striking designs and photography. With a discerning eye for detail, she adds depth, mood, and artistry to every project, and her illustration skills are a form of visual poetry.

Sierra appreciates Grova’s approach, which she describes as “down-to-earth and relatable, with a rebellious edge.” At dusk, you might catch a glimpse of her treading gently through local cemeteries, deciphering memorials of days long past. The weekend finds her hunting for bones and other interesting artifacts to incorporate into her multimedia art and jewelry-making. It will come as little surprise that her preferred book genres are fantasy and horror. 

Hannah ‘Hann’ Vossler: The Pollinator 

Hann is the youngest member of the team, and she knows just how to create buzz for your business. She is ambitiously finishing her senior year at Florida State University and simultaneously balancing her role as our social media coordinator. Like a busy bee or a social butterfly, she adapts your message to fit a range of audiences. Then she streamlines, adds special touches, and reaches your customers across social media outlets.

Hann’s superpowers are her creativity, problem-solving, and active listening skills. She doesn’t just listen, she hears who you want to reach and finds the perfect outlets to connect with your target audience. In her free time, she is an aspiring filmmaker and a writer who specializes in sketch comedy. She writes, produces, and stars in bi-yearly comedy shows with FSU’s Friday Night Live. She stays strong and ready for all of her flitting about by weightlifting on the side. 

Melissa Strauss: The Botanist

That leaves me, Melissa, the copywriter, and the newest member of the Grova garden. It’s my job to know the name, nature, and characteristics of each flower, herb, and tree. (i.e., How your business works, your personal voice, and what ideas you want to communicate.) I spend my time documenting the details and writing descriptions that tell the story of your particular plot. 

My background as a teacher helps me to break down ideas and phrase them in a way that your audience can relate to. When I’m not telling your story, I enjoy working in my own garden, spending time with my husband and three daughters, and tending to my honeybees. After a long day at my desk, I like to do some strength training, so I can keep up with my more youthful coworkers. I enjoy taking walks and talking through my day with my best friend, and I love a good audiobook. 

Where It All Comes to Bloom

Grova is more than just another women-led agency following an “if it works, don’t fix it” philosophy. Here, we foster brands with strategy, creativity, and personalized care. We aren’t afraid to roll our sleeves up and get our hands dirty; in fact, we enjoy it. 

You want to see your brand come to life and bloom into something you’re proud to display. We can turn your vision into something that thrives. Connect with us, let’s grow something beautiful, together.