Grova Takes Home Silver at District 4 American Advertising Awards

Grova Creative is proud to announce that we were awarded a Silver ADDY Award at this year’s District 4 American Advertising Awards for our work with the Frenchtown Neighborhood Improvement Association (FNIA) rebrand!

We are incredibly honored to represent Tallahassee at the district level, especially as the only agency from our hometown to win among fierce competition from across Florida and the Caribbean.

The FNIA Rebrand 

The project that earned this incredible recognition was the Frenchtown Neighborhood Improvement Association (FNIA) Rebrand.

The FNIA is a strong advocate for Frenchtown, working to create jobs, promote healthier living, support entrepreneurship, and fight food insecurity. Despite economic challenges, Frenchtown’s spirit is rich with history, resilience, and hope. FNIA stands at the center of it, building key partnerships with groups like the City of Tallahassee and the USDA to drive lasting change.

Our Creative Vision

FNIA challenged us to rebrand their identity, moving away from an outdated logo that focused heavily on their New Orleans connection while overlooking their modern mission to combat food insecurity.

The new brand strikes a thoughtful balance — honoring Frenchtown’s French Quarter heritage by weaving a fleur-de-lis outline into the leaves, while spotlighting food as the foundation of their community advocacy and economic empowerment efforts.

Why This Win Means So Much

Receiving this District ADDY Award isn’t just a recognition of design. It’s a celebration of community, collaboration, and heart.

It’s a reminder of how important it is to celebrate organizations like FNIA who are doing the real work of transforming lives and preserving culture.

This win inspires us to continue investing our creativity into causes that matter.

“Winning this award is more than just recognition for design—it’s a powerful reminder that creativity thrives when it serves the community. Collaborating with FNIA was about capturing the heartbeat of Frenchtown: its resilience, its hope, and its hunger for positive change. This is exactly the kind of work that fuels our passion at Grova Creative.”

— G (Giavona) Williams, Founder & Owner, Grova Creative

Big Love

A huge thank you to AAF District 4 for this honor and to FNIA for trusting us with your brand and your mission.

Tallahassee, we love you and we are proud to represent you!