Social media is constantly evolving, and it’s important to keep up with the latest in social media as advertisers. New social media platforms, and even some old platforms, have risen in popularity over the past couple of years. In the advertising industry, we must stay in touch with trends, including trending social media platforms. Here are five social media platforms to keep on your radar!
Discord is a community-building platform that began as a gamer-centric platform. It has slowly been evolving to a platform with opportunities for businesses, similar to how Zoom has been used. What’s special about Discord is that users can create invite-only spaces to chat about specific topics via screen share, messaging, and voice chat.
Twitch is an online, live streaming platform that began as a gamer-centric platform but has expanded to a platform for all kinds of users. Similar to YouTube, Twitch provides different marketing opportunities including collaborating with influencers on Twitch, or running ads on the platform.
Patreon is a platform that brands and creators can use to release exclusive content for their audience. Monthly subscriptions allow users to consume the content they’re interested in and allow creators to consistently monetize their content, as a result. Although it was released in 2013, it has risen in popularity in recent years as many creators host podcasts on Patreon.
BeReal is an “anti-Instagram” social media platform that prompts users to snap a photo of whatever you’re doing at any given moment, once a day. There are no filters and no editing allowed on BeReal, so it encourages users to share their real life content. BeReal is currently #1 in Social Media Networking on the App Store and is rising in popularity among college-aged people.
Twitter Spaces is a newer feature to Twitter that allows users to participate in live audio conversations. If your brand has a larger following on Twitter than other platforms, Twitter Spaces is an awesome opportunity to engage with your audience, share news, and chat with your followers.
In the advertising industry, there will always be new things to learn about and keep up with. Different social media platforms will be relevant to businesses in various ways, so it’s important to know the basics about trending topics and social media platforms. If you need assistance with navigating your brand’s social media, feel free to contact us today!