With the countless technological advancements over the years, quick response, or QR, codes might seem like a thing of the past. However, we’re here to tell you that QR codes are actually becoming increasingly popular for many reasons. Studies show that the number of US smartphone users interacting with QR codes will surge from 83.4 million in 2022 to a projected 99.5 million by 2025. With that in mind, don’t let your brand fall behind. Keep reading to find out how you can use QR codes in advertising to grow your business!
QR codes were originally commonly used as payment methods in other countries before becoming popular in America. In 2017, however, Apple upgraded their smartphones with cameras equipped with the ability to scan QR codes without having to download an app first. Additionally, the coronavirus pandemic forced a large majority of restaurants to convert their physical menus to digital menus to stop the spread of germs. Nowadays, brands are getting much more creative with their QR code usage by placing them on billboards & cars and including them in digital advertisements. Bacardi even released a line of clothing with wearable QR codes as a way to advertise and fundraise.
There are tons of pros to using QR codes in advertising and marketing strategies. QR codes are extremely versatile and cost-effective making them a low-risk way to advertise for different things. QR codes can help increase your brand visibility by providing a wider distribution of your content. They also provide consumers with quick and easy access to your website, social media, services, and more. QR codes allow you to direct consumers to a place with more information than you’d be able to fit on a physical ad. Additionally, you’re able to direct customers to the exact content you want them to see.
QR codes are easy to just throw onto any of your typical ads and call it a day, but that isn’t the most effective way to utilize them. In order to really be effective, your QR codes should be eye-catching or intriguing; they need to realize it’s something they should scan and want to scan it. Using QR codes in your advertising can enhance the customer experience by adding a digital component to physical ones. Some ways to use QR codes in ads include: using them to provide discounts, directing customers to download an app or view an instructional video, or prompting customers to sign up for text messages. Get creative with how you use QR codes!
It can be difficult to keep up with every single new advertising strategy, but implementing QR codes into your ads is easier than you think. QR codes are an additional way to cut through the noise of other brands’ ads and get potential customers to interact with your brand. For professional help with advertising/marketing strategies and utilizing QR codes in advertisements, visit our website or contact us today!