Everything You Need to Know About Billboard Advertising

Billboard advertising is one of the most effective ways to capture the attention of your target audience. When driving, there are minimal distractions that would prevent the consumer from seeing your billboard. The consumer is solely focused on the road and outdoor surroundings. No wonder over 70% of drivers pay attention to billboards when driving. However, billboard advertising is only successful when it’s memorable. To learn how to create a billboard that is enticing and eye-catching to your target audience, keep reading! 

Location: 

Where you decide to place your billboard is critical. The location of the billboard directly determines whether it is viewed by your target audience. To determine an effective location, think about common routes your target audience takes. Does the target audience commute to work every day, take their kids to school, or go on road trips frequently? Asking these questions can help you determine the best spot to place your advertisement. 

Design: 

The design of your billboard should be eye-catching. Your billboard should stand out amongst the sky, buildings, or greenery surrounding it. Therefore, avoid colors that would blend the billboard with the background. 

Written Content: 

We can’t stress this enough. Keep the content on your billboard short! And we mean really short, no more than five words. When people are driving, they only have a few seconds to read through your copy. On top of keeping the content short, you also need to make sure it’s engaging. Engaging content will make your brand memorable after your target sees the billboard. 

Push the envelope: 

Don’t be afraid to think outside the box. The best billboards are the ones that catch attention by being different from the rest. And don’t think that an idea may be too outrageous. There are billboards with optical illusions, interactive elements, and other customizable features.  

We hope this helps you in your billboard advertising efforts. Billboard advertising is an effective way to increase brand awareness and grow your company. If you need professional assistance coming up with a unique billboard idea that will generate attention from your target audience, Grova Creative can help! Our team is skilled at making creative taglines, stunning designs, and comprehensive budgets for your next out-of-home advertising campaign. Call us today to learn more about our services!

Grova Creative is a woman, minority, and veteran-owned agency headquartered in Tallahassee, Florida, and works with clients all across the United States. If you are a business or organization seeking help with advertising, marketing, branding, messaging, marketing, strategy, website development, or other creative assets, visit grova.com.