How to Use Storytelling in Your Marketing Efforts

Which statement is more memorable to you? 

• Grova began when our CEO, Giavona Williams, decided to stop listening to the people in her life who told her she would not succeed as a black female business owner. Now, she has proven them wrong and has used her passion for graphic design and marketing to help businesses grow for the past five years. 
• Grova helps businesses grow through graphic design, website maintenance, media buying, and social media content creation. 

Probably the first one, right? As you can see, storytelling is a powerful and effective tool to tap into your audience’s emotions. Triggering an emotional response should be the central goal of content creation. If you do so, your audience will be more likely to remember your company next time they need your product/service. 

Do you want to use storytelling in your marketing strategy, but you’re not sure how? Use our tips below to get started: 

Think about how you started your business: 

Believe it or not, your audience wants to know about your story. Humans crave connection and telling them the story about how you started your business is a great way to give them insight into yourself and your company. Most brands place their origin story in the “about me” section of their website. We suggest doing the same because it’s a great way to introduce new users of your site to you, your story, and your brand as a whole. 

Don’t be afraid to be vulnerable: 

It might sound cheesy, but vulnerability is strength. People appreciate when brands dare to open up about taboo topics because everyone knows the courage it takes to be vulnerable. If there’s something you’re passionate about, an obstacle in life you’re struggling with, or a unique trait about yourself, share it! Your audience will grow to know you better and appreciate your company for being more personal and down to earth. 

Use storytelling by sharing your customer’s stories: 

Testimonials are a powerful way to tell a story and prove your worth and reliability to potential new customers. If you have loyal recurring customers, don’t be afraid to ask them for a testimonial. Posting their stories about their experience with your company can turn a casual website visitor into a sale.

Use storytelling by sharing your employee’s stories: 

Sharing your employee’s stories will help potential customers learn more about your company culture. If your employees can say great things about you and your company and tell funny stories about events in the office, it means you’re a great boss that fosters a healthy work environment. Your audience will appreciate the respect, kindness, and compassion you give to your employees. To give you some inspiration, check out one of our employee appreciation blogs here. 

Our final thoughts about storytelling:

There you have it. Storytelling can seem a bit daunting at first, but it’s actually quite simple. The hardest part is being vulnerable to an audience of strangers. However, with a little bit of courage, and some high-quality writing skills, you’re sure to succeed. If you need help creating content that pulls on those heartstrings, call us today! Our team of marketing professionals will help you create a marketing campaign that uses storytelling to elicit an emotional response.

Grova Creative is a woman, minority, and veteran-owned agency headquartered in Tallahassee, Florida, and works with clients all across the United States. If you are a business or organization seeking help with advertising, marketing, branding, messaging, marketing, strategy, website development, or other creative assets, visit grova.com.