Is your startup in the beginning phases of web development? Does your brand need a second website for a new project? Is your current site looking a little dated? If you answered yes to any of these questions, you might want to brush up a bit on what is trending in the world of web design. Website visitors build a positive or negative association with a brand depending on their experience with the brand’s website. Users want a site that is modern, fresh, unique, and easy to use. To inspire your next website project, check out the following web design trends meant to enhance the user experience:
Nostalgia has not only made its comeback in fashion, movies, and tv, it’s also very apparent in web design. Who doesn’t love seeing a modern twist on the trends we loved so much back in the day? That’s exactly why fonts like Hamau Serif, Pacifica, and Beauford are being used on logos, websites, and brand materials in 2021.
Ever since the infamous 2019 apple update, everyone’s switched their phone and computer to night mode. Darker colors are simply much easier on the eyes as some of us spend hours upon hours on our screens. Therefore, dark mode has inspired many new websites. You don’t have to go full force black if that’s not your style, but using a darker color as the background of your site will do the trick.
Large industry giants such as Google and Spotify have implemented geometric, abstract, and colorful arrangements onto their sites. The abstract arrangements replace the usual stock photos we’ve seen time and time again, creating a more interesting site composition. The trend is perfect for brands with a fun and lively personality seeking to target an audience that appreciates creativity and artistry.
A user is more likely to be engaged and attentive if the site is responding to their actions. Scrolling is the most common way a website visitor interacts with a site. Why not make this monotonous activity a little more fun by adding in transformations? Every scroll can evoke a new animation, pop-up, or image to make scrolling through a site an engaging experience.
We hope we were able to keep you up-to-date on the latest in website trends. We understand, however, that it can be frustrating to keep up with a consumer market that is constantly changing its expectations and preferences. Trends that were popular five years ago are probably considered dated in the present moment. Therefore, if your brand needs a redesign or if you’re a new startup that wants an up-to-date site, our experienced web designers at Grova Creative are here to assist you. We take the needs of your target audience, your preferences as an experienced business owner, and current trends into account with every site we create.
Grova Creative is a woman, minority, and veteran-owned agency headquartered in Tallahassee, Florida, and works with clients all across the United States. If you are a business or organization seeking help with advertising, marketing, branding, messaging, marketing, strategy, website development, or other creative assets, visit grova.com.