As a brand, it’s difficult to stay on top of the ever-changing trends, especially after a year like 2020 that significantly and quickly changed consumer behaviors and expectations. Therefore, we’re here to simplify things for you with our list of the most significant digital trends we’ve noticed in the world of digital marketing in 2021.
Gen-Z didn’t just get older last year, they became one of the most predominant consumers in the country. Therefore, brands that are targeting younger audiences need to align their messaging to fit the consensus of Gen-Z’s core values which, according to The Annie E. Casey Foundation are inclusivity, sustainability, and mental health. A brand that shows they actively care about these issues will garner attention and support from a Gen-Z audience.
Due to the pandemic, work, school, and events shifted to an online format. Many thought this would be temporary, but 2021 proved that this virtual format is here to stay in many aspects of life. Therefore, brands are taking note and hosting live streams instead of in-person events or offering a hybrid option to have a higher reach of people attend their event.
There is no sugar coating it. Social media is over-saturated. The only way to stand out is by pumping out consistent and quality content curated for your target audience. Posting once or twice a month simply won’t cut it as it won’t show up on your follower’s feeds. Posting 3-4 times a week is the general standard for brand social media outlets in 2021.
Influencer marketing has been around for a few years now and is here to stay in 2021. When making a purchasing decision, consumers turn to influencers to decide whether or not to buy the product/service because of the built-in trust the influencer has established with their audience.
Due to the Black Lives Matter movement, brands no longer have an excuse to stay silent on pressing issues. 2020 proved that brands have a responsibility to use their platform for the greater good. Therefore, activism is more than just a trend, it’s a long-lasting and expected responsibility from brands from here on out.
We hope this helped you learn a little more about what is trending in the digital marketing world lately. We know staying on top of digital trends can be difficult when they’re constantly changing. That’s why our team at Grova creative stays up-to-date and informed on the latest in advertising.
Do you need help creating a marketing strategy that fits your marketing goals while simultaneously meeting current consumer expectations? Call us today to take us on as a creative business partner and get started.
Grova Creative is a woman, minority, and veteran-owned agency headquartered in Tallahassee, Florida, and works with clients all across the United States. If you are a business or organization seeking help with advertising, marketing, branding, messaging, marketing, strategy, website development, or other creative assets, visit grova.com.