To Gift or Not to Gift Your Clients this Holiday Season?

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As the holiday season rolls around, many of us begin our gift searches and preparations for friends and family. You might be asking yourself, “should I be sending a client a gift this holiday season?” If you’re asking us, the answer is 100% yes. Not only will they feel appreciated and valued as your client, but you will also reap the benefits.

No matter how big or small, everyone likes receiving gifts because they feel appreciated as an individual and recognized for something. It’s human nature. A gift to a client is a token of appreciation from your brand that makes the client feel that much more reassured as a business partner and with the right team. When we say “no matter how big or small,” this token can be as small as a heartfelt card simply saying “thank you,” with some other nice written words. Having this tangible gift will remind your client that they are lucky to have you. By default, it will make them more likely to remain loyal clients, which obviously benefits your business. 

As we know, customer/client loyalty is everything. One of your goals as a brand should be retention, so sending gifts to your clients is one extra thing you can do to keep them around. If you want to go above and beyond:

  1. Tailor your gift to your client and what they do.
  2. If they own a restaurant, send them something culinary-oriented.
  3. If you know that they enjoy a particular company, get them a gift certificate for that company.

It’s the little things that keep you top of mind as their business partner, and establishing relationships is key to retaining loyalty. 

Giving gifts or cards during the holiday season also serves as an indirect form of company marketing. A lot more so if you send them a gift with your own branding on it, but mostly in terms of your brand’s image and what you stand for. By going out of your way to give your clients gifts and make them feel appreciated, you are representing yourself as a caring brand that values the people they work with. You are essentially uniquely positioning your brand.

Whether it’s a simple note or an extravagant cake delivery, we strongly believe in the power of gift-giving to your clients this holiday season. Show them just how much you care, and they will reciprocate.

‘Tis the season of giving!

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