6 Ways to Get the Most From Your Content Marketing

Putting time, careful planning, and strategic thinking into your content will capture your audience, keep them engaged, and allow for the growth of endless possibilities in your brand’s future. Creating captivating content will separate you from your competitors in the market and disrupt the noise. Here are six quick tips to get the most from your content marketing.

1. Devise a strategy

No business or marketing plan can reach its full potential without a carefully articulated strategy. Take time to deep dive into your brand to uncover what you want your content to convey: 

• What do you want your audience to get out of consuming this content? 
• How do you want it to resonate with them? 
• How do you want your brand to be perceived? 
• What are the voice and tones going to sound like? 

Devising a strategy can serve as a blueprint along the way, and you can continuously refer back to for focus.

2. Test out long-form content

Short-form content includes brief snippets, clips, or writings that only require a consumer’s attention for a matter of seconds or minutes. Long-form content includes visuals, videos, or writings on the longer side, and demand much more attention from the consumer. While “screen” real estate is as competitive as ever, and we’ll often tell you that you should make your content short and digestible, experimenting with more in-depth content could be a huge benefit to your content marketing. Video could become your brand’s specialty, and that could be what keeps your audience engaged.

3. Evergreen content

We’ve discussed evergreen content—AKA content that will always be relevant, rather than topical for just a brief period. Creating long-lasting content will keep different consumers coming back, maintaining your brand’s constant discovery over time. Trends and timely media subjects become less relevant after a couple of days, so content revolving around those subjects will have a short shelf life. 

4. Make your content interactive

Engagement is everything. If you make your content right and interactive enough, your consumers will essentially do the marketing for you. Posts that invite them to interact, whether through commenting, tagging, sharing, reposting, etc., increase your exposure and, therefore, the number of prospective consumers ingesting your content. 

5. Repurpose old content

Creating evergreen content means that you can use it later on! You can repurpose or expand old content to get the most out of your investment. Bring to light previous topics that you’ve created content for, add crosslinks, and develop creative ways to make the most of the research and information you have already collected in the past. 

6. Pay attention to your wording

Take advantage of content marketing by incorporating buzzwords for SEO purposes. Including commonly-searched buzzwords in your content can allow your brand to get discovered through search engines and other backlinks.

Content marketing could be a fantastic opportunity for your brand. To learn how it can help your business and get some creative help, visit us at grova.com!

Grova Creative is a minority and veteran-owned agency headquartered in Tallahassee, Florida, and works with clients all across the United States. If you are a business or organization seeking help with advertising, marketing, branding, messaging, marketing, strategy, website development, or other creative assets, visit grova.com.