The nation has been contributing towards flattening the curve of COVID-19 by practicing social distancing and staying home in quarantine. As a result, the pandemic has taken a considerable toll on the economy, leaving many businesses feeling threatened for their future. However, working from home doesn’t mean that your operations have to come to a halt. By staying home, with extra time on your hands, people are increasing their screen time. This makes the digital space a place where you can take advantage of this quarantine. Your marketing doesn’t have to stop during COVID-19 quarantine period.
Right now is the perfect opportunity to take advantage of some extra time on your hands to complete tasks that were on the back burner of your work schedule. Chances are you have a plethora of emails waiting for you to tend to, as well as bills and other forms to fill out. This period is ideal for catching up.
Some businesses have been hit harder than others—some restaurants are getting by with curbside pick-up and delivery, and construction companies are still getting some business; however, establishments like small boutiques and clothing stores are just some of the many that have completely taken a hit. Whether you’re slowing down or at a complete standstill, look into ways you can remain relevant with your online marketing presence. You can still provide online shopping and delivery! Try to change the direction and trajectory of your initial business plan by acclimating to the overwhelmingly digital and electronic means of doing things. Switch up your skills to determine what you can provide for your customers during this time. Keep up to date on social media.
Rebranding is a beast, especially when your work schedule is super busy. In essence, it seems like the last possible thing to do because it isn’t necessarily urgent. That is why working on rebranding during this slower period of operation can be really helpful. You have more time to sit down and think through all of the kinks: what’s worked, what hasn’t worked, what you’d like to change, if your demographic has shifted, etc. Doing this during quarantine will make it easier to gradually and seamlessly transition your brand with all of the effort and attention it deserves. Work on revamping your website and social media platforms as well.
Many businesses are in the same boat. Depending on what industry you’re in, do some research on some other companies in your area. They might be willing to co-partner with you in some way. This can be harder for some, but you never know who is out there that can be a great business partner during these difficult times. You can fuse both of your specialties to keep each other in business, and to provide a new kind of product or service for clients.
The key to keeping your business relevant during this obstacle of the economy is to maintain quality communication with your customers and potential customers. Keep them in the loop via social media, emails, text messages, etc., providing updates about how you are resuming during this time of crisis. A very useful and mutually beneficial action would be to open your business up to feedback from customers. Open the floor up to receiving messages and inquiries, learning how you can continue to provide for them and their needs during this time.
We know these uncertain times can be scary, but we want everyone to know that they are not alone. The most important thing to do right now is to stay hopeful, stay healthy, and stay positive.
Grova Creative is a minority and veteran-owned agency headquartered in Tallahassee, Florida, and works with clients all across the United States. The Grova team looks forward to discovering new opportunities and endeavors in the future. If you are a business or organization seeking help with advertising, branding, messaging, marketing, strategy, website development, or other creative assets, email Grova Creative at firstname.lastname@example.org or visit grova.com.