81% of businesses used video advertising in 2019, from the previous 63% back in 2018. With the unfathomable quantity of social media platforms and with the rising prevalence of Connected TV and streaming services out there, video advertising has skyrocketed, and opportunities for its growth are increasing tenfold.Back to menu
The Apple iPhone was introduced to the world in 2007, and now we are in 2020. It is fair to say that we have come quite far in the technological age, especially in the digital media space. With the unfathomable quantity of social media platforms and with the rising prevalence of Connected TV and streaming services out there, video advertising has skyrocketed, and opportunities for its growth are increasing tenfold. Video advertising remains the top marketing medium to this day and is a crucial driver of digital advertising spend. YouTube is the second-most-visited website on the Internet. Therefore, it is widely predicted that video advertising will remain one of the most critical marketing trends within the next 5 years.
Stats demonstrate that customers respond the most positively to this form of visual content, which has to do with a combination of accessibility on mobile devices, as well as humans’ depleting attention span. Other textual types of content, such as newsletters and articles, do not always read well on mobile screens. It can frequently prove too wordy and time-consuming for the run-of-the-mill audience member. As a result of this insight, advertisers are also evolving to make their video content significantly shorter in length.
It is essential to incorporate video into your marketing plan. It can serve as a constant that can relay the same message across all platforms, whether it’s on LinkedIn, Twitter, Facebook, or Instagram. Its versatility is unmatched! 81% of businesses used video advertising in 2019, from the previous 63% back in 2018. Furthermore, videos in email marketing can increase click rates by 300%! Adults spend 12 hours a day in front of a screen, on average, which makes them more susceptible to consuming this form of content. Video is also shared 1,200% more than other types of content.
A specific type of video content is trending, that is live video. Both Facebook Live and Instagram Live videos will keep an audience engaged approximately three times longer than pre-recorded video content. The daily viewing time for Facebook Live videos has quadrupled within the past year. There is a massive draw to real-time streaming. This is likely due to the notion that the viewer cannot revisit the content unless he or she discovered a recorded version on the Internet later. Some of this content can include anything from interviews to product demos.
In order to keep up with the rapid pace of media, focus your attention around video and increase your use of personalization with the video content. Identifying ways to keep your audience engaged is crucial. The first step to doing that is ensuring that they will care about your work, and at least somewhat relate to it. Personalized video messages are climbing in popularity, as a direct correlation with the advancing qualities and capabilities of smartphones.
There is no way to escape the direction in which effective advertising is headed, and we cannot change how consumers respond the most positively. As a result, to keep up, you’ll want to implement as much video advertising as you can in 2020.