Your website is the online backbone of your business, and its design is becoming more and more of an essential factor to overall business growth. If you find your online presence falling behind the times, here's a rundown on ways that upping your website design could boost your business.Back to menu
With a modern marketplace that’s fueled by online interactions, the days of having a business without a website are long gone. People are turning to the internet when they need information, and it’s not enough anymore to show up with the bare minimum. Your website is the online backbone of your business, and its design is becoming more and more of an essential factor to overall business growth. If you find your online presence falling behind the times, here’s a rundown on ways that upping your website design could boost your business:
If your business needs an edge over the competition, studies show that design is a great place to start. According to this study by the Design Council, companies that place more of an emphasis on design typically outperform those that don’t. So what does this mean for your business? It means that your web design really does matter, and it can add value to your business. A professionally done website design with purposeful colors, layouts, and visuals can influence your customers, provide credibility, and ultimately work to grow your business.
Online first impressions count, and when it comes to your business, you always want to put your best foot forward. Poor web design can equal a high bounce rate. When a website features a confusing design or outdated looks, it only takes a second for a user to hit the back button and find what they’re looking for elsewhere. An on-brand, modern, and welcoming website design can work to grab a user’s attention and encourage them to stick around a while to explore the site further.
Your website is your business’s online home base. It’s a hub where customers can go to find all of the important information about your products and services. The last thing you want is for your web design to turn them away. Customized web design is an opportunity to create an online presence that’s just as strong as your business is offline. With more and more customers choosing to search the web before they buy, a professional website is a key to giving your business the strong online face it deserves.
Good web design can motivate people to take action in two ways. On the one hand, great website aesthetics can sway opinions by boosting credibility and making people more confident in choosing to make purchases from your business. On the other hand, your web design can place emphasis on a call to action (CTA) and work to engage users. Strong visuals and easy-to-find CTAs can actively motivate online users to take action and create conversions that work towards your business’s goals.
It’s not all about looks, web design is also about the functionality of your website. User experience (UX), how your website flows (UI), site map, and navigation are all included as a part of the design. Plus, when it comes to SEO, individual web design elements can affect the way your website content is indexed and consequently affect your search ranking. You want your users to have the best online experience possible, and at the end of the day, it all comes down to excellent web design and functionality.
With more and more shoppers and clients turning to the internet, great web design for businesses has shifted from an option to a priority. Whether you need an improved UX/UI design or your website could use a boost in the design department, now is the time to get started! We’d love to be your creative partner and transform your site to the best it can be!