Check out these logo design legends who paved the way for future and present logo designers. I’m sure I haven’t included everyone on this list, but the people I have included have produced great work that many people believe to be timeless. They have won prestigious awards and have influenced design by leaving their thumbprints.
If you think of someone that you think I overlooked, please feel free to comment and add a little bit of information about them. I’m always up for sharing. Thanks!
Some of the iconic logo legends include:
Paul Rand: He designed many posters and
corporate identities, including the logos for IBM, UPS and ABC.
Paula Scher: She has developed identity and
branding systems, promotional materials, environmental graphics, packaging and
publication designs for a broad range of clients that includes, Bloomberg,
Coca-Cola, Bausch + Lomb, Perry Ellis, the Museum of Modern Art, Jazz at Lincoln Center, the Metropolitan Opera, the New York City Ballet, the New York Philharmonic, and among others.
Lindon Leader: His design of the FedEx
logo was recently cited by Rolling Stone Magazine as one of the 10 best
American identities in the last 40 years. Need I say more?
Sagi Haviv: At 34 Sagi became the youngest
partner at Chermayeff & Geismar. Among his numerous projects for the
company are the logo designs and identity systems for the Library of Congress,
National Parks of New York Harbor, Radio Free Europe, Council on African
American Affairs, and the fashion brand Armani Exchange.
Alan Fletcher: He founded the design firm
Fletcher/Forbes/Gill with Colin Forbes and Bob Gill in 1962. In 1965 the firm became
Crosby/Fletcher/Forbes. This new partnership evolved into Pentagram in 1972, with
clients including Lloyd’s of London and Daimler Benz. His “V&A” logo for
Victoria and Albert are still used today.